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| Hey Insiders —
🗞️ Today's issue features Samsung reportedly developing an XR headset that allows users to smell virtual environments, a dive into the Roblox developer and creator cash payout structure, Roblox launching a series of updates to attract brands, and much more.
⏬ Scroll down for some Quick Hits and our Upcoming Events section.
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| 1 | | Samsung is reportedly developing an XR headset that allows users to smell virtual environments. The high-end device, co-developed with Google and Qualcomm, is expected to feature a groundbreaking 3,000 ppi pixel density. More: - Prototype images leaked in August, showing RGB cameras and a depth sensor.
- The headset may use advanced synthesis technology for artificial scents.
- It's expected to run on a Qualcomm XR processor, not Samsung's Exynos 2200.
- The device will be unveiled at Samsung's LSI Tech Day on October 5.
- Unlike previous Gear VR models, the new XR headset will be a standalone device.
- Samsung, Apple, and Microsoft are major investors in the AR market.
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Despite the ability of current VR headsets to replicate sight, sound, and touch, they cannot simulate smell due to the challenge of integrating scent technology into bulky VR equipment. |     | |
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What the numbers say: As of August 2023, 23.3% of every dollar spent on Roblox goes toward app store fees, while developers and creators receive an average of 27.8 cents per dollar, of which 24.5% is attributed to developer exchange payouts. Relevance: During the Roblox Developers Conference (RDC) 2023, the company announced that creators selling assets and tools on its marketplace would keep all revenue, minus taxes and payment processing fees. This policy change is set to take effect sometime next year. | | | |
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| 3 | | Roblox has rolled out a series of updates designed to make the platform more appealing to brands, including a new communication tool called Roblox Connect. These updates come as Roblox plans to expand its reach to Meta Quest and PlayStation platforms soon. More: - Roblox Connect will initially be available to users aged 13 and over, with plans to expand access to all ages.
- An AI assistant has been introduced to provide real-time advice and feedback to Roblox creators.
- The platform's expansion to PlayStation is seen as an unprecedented opportunity for advertisers to connect with console players.
- Roblox's Partner Program will soon allow partners to bid on campaigns, making it easier for brands to scale their activities.
- Subscriptions have been introduced, allowing brands to create member-only fan clubs and build brand loyalty through rewards and incentives.
- Roblox aims to offer brands more monetization opportunities, including virtual e-commerce and other revenue-generating activities within the platform.
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| 4 | | According to a policy document, China plans to establish "three to five industrial clusters" focused on emerging metaverse technologies " by 2025. The 2023-2025 blueprint aims for key industry applications and governance. More: - The blueprint was published by five Chinese ministries, spearheaded by the Ministry of Industry and Information Technology (MIIT).
- The document outlines a strategic focus on the years 2023 to 2025 for the development of metaverse technologies.
- It aims to apply metaverse technologies to home appliances, automotive, and aerospace industries.
- Manufacturing sectors like steel and textiles are also targeted for adopting metaverse technologies.
- In September 2022, China's central Henan province, home to the world's largest iPhone manufacturing facility, announced plans to build a 100B yuan metaverse industry by 2025.
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As a U.N. agency, the ITU sets crucial guidelines for global telecommunications and technology infrastructure, becoming a pivotal battleground for geopolitical disputes over the internet's future, particularly between China and the U.S. and its allies. | | | |
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| 5 | | In collaboration with Codemasters, EA Sports is adding a VR mode to its upcoming racing simulation game WRC, set to release on Nov. 3. However, the VR feature will be PC-exclusive and not immediately available at launch, leaving PSVR 2 users without this option. More: - WRC will be available on PC, PlayStation 5, and Xbox Series X/S.
- The game boasts a variety of nearly 20 different rally tracks for players to race on.
- The VR mode will not be part of the game at its official release but will be added later through an update.
- It remains uncertain whether Codemasters and EA Sports will extend the VR mode to Sony's PSVR 2 in the future.
- The VR feature is listed as exclusive to PC VR, sidelining Sony's PSVR 2 users.
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| 6 | | Zetly and Transmira will showcase their BSV blockchain-powered metaverse platforms at the World Football Summit Europe in Sevilla, Spain. The platforms aim to revolutionize fan engagement and monetization in the sports industry. More: - The event will be attended by 2,500 people, including 200 football clubs.
- Zetly focuses on enhancing fan engagement through digital experiences, and its platform enables fan engagement 365 days a year.
- Transmira's Omniscape offers digital twins of stadiums and players.
- The partnership could potentially double stadium revenues for sports organizations.
- Transmira and Zetly's solutions provide data-driven analysis for sports organizations.
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| 7 | | QUICK HITS - How much should you pay influencers in Q4? Get the benchmarks in this blog.*
- In September, DatChat's metaverse platform Habytat reported surpassing 100,000 active users, with a steady daily influx of around 1,200 to 2,500 new members.
- Animoca Brands secured a $20M investment for its Metaverse project, Mocaverse, with CMCC Global leading the funding round and additional contributions from Kingsway Capital, Liberty City Ventures, and GameFi Ventures.
- The future internet promises a more interactive and authentic online experience yet faces significant obstacles and risks in achieving a decentralized and immersive digital landscape.
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| Upcoming Events | | SEP
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