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| Hey Insiders! This edition of Inside Podcasting looks at Spotify's new innovations for translating podcasts, the U.K.'s first podcast rankings, and Amy Poehler's new podcast series. Don't forget to check out Quick Hits, and if you're a true crime fan, there's a live tour you will love. If you find this newsletter useful, please share it with your friends and colleagues. Thank you. Christopher
p/chris951156 | |
| 1 | | Spotify is taking a big step in the future of podcasting by utilizing AI to pilot Voice Translation for podcasts. Spotify will use AI to translate podcasts into different languages, broadening the reach of the shows. More: - The new Spotify-developed tool uses OpenAI's new voice generational technology to match the host's speaking style and provide a more natural-sounding experience than dubbing.
- Spotify has partnered with podcasters Dax Shepard, Monica Padman, Lex Fridman, Bill Simmons, and Steven Bartlett to use AI to translate their voices into different languages for future episodes and select episodes that have already been released.
- The languages include Spanish, French, and German.
- "By matching the creator's own voice, Voice Translation gives listeners around the world the power to discover and be inspired by new podcasters in a more authentic way than ever before," says Ziad Sultan, Spotify's VP of Personalization.
- You can hear a select few episodes in Spanish, including Lex Friedman Podcast, Armchair Expert, and The Diary of a CEO with Steven Bartlett right now.
Q: How else might we see AI utilized in the podcasting industry in the future? Join the conversation here. |     | |
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What the data says: The Joe Rogan Experience reigns supreme whether you're in the United States or the United Kingdom. It is the most popular podcast for both in Q2 2023, according to Edison Podcast Metrics. Three other shows have found their way on both the U.S. and U.K. Top Podcasts lists: The New York Times' The Daily is the third most popular podcast in the U.S. and the 10th most popular in the U.K.; Stuff You Should Know from iHeartPodcasts checks in at No. 7 in the U.S. and No. 20 in the U.K.; and Impaulsive with Logan Paul is the 14th most popular podcast in the U.S. and the 25th most popular in the U.K. Relevance: Edison Research announced its first-ever U.K. Top 25 Podcasts chart. It looks at the 25 biggest podcasts in the U.K. based on total audience reach, as measured by the Edison Podcast Metrics U.K. It measures the relative audience size and demographics of all podcasts and networks in the U.K. The Q2 2023 ranker came from conducting research on 2,273 weekly podcast listeners ages 15 and up. More info: Rounding out the Top 10 of the U.K. Top 25 Podcasts chart between The Joe Rogan Experience and The Daily are The Diary of a CEO with Steven Bartlett, Off Menu with Ed Gamble and James Acaster, Shagged Married Annoyed, That Peter Crouch Podcast, The Rest is Politics, No Such Thing as a Fish, BBC Newscast, and The Therapy Couch. | | | |
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| 3 | | Beasley Media Group announced that it has partnered with Podcast Radio and KMG Networks to launch a new multiplatform radio format in four regions of the country that will air podcasts. The cities are Detroit, Tampa, Charlotte, and Fort Myers/Naples. More: - The stations will be branded as Podcast Radio Carolinas, Podcast Radio Southwest Florida, Podcast Radio Detroit, and Podcast Radio Tampa Bay.
- Detroit's will take over 93.5 FM and WCSX-94.7 HD2.
- Tampa's will take over 1010 WJBR-AM (formerly WHFS-AM).
- Charlotte's will take over 94.7 FM and WSOC-HD3.
- Ft. Myers/Naples' will take over 96.5 FM/101.5 FM & 105.1 FM and WXKB-HD2.
- Fans will be able to stream the four stations via the PodcastRadioUS.com website.
- AdLarge Media will facilitate the ad sales for each of the networks.
- Each station will have its own "podjock" host, including former KROQ-FM (Los Angeles) Personality and Legendary Radio Hall of Famer Gene "Bean" Baxter.
- Podcast Radio has been running in the U.K. since 2020.
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| 4 | | Amy Poehler has inked a three-podcast deal with Audacy, and her first show, Say More with Dr? Sheila, has premiered. Poehler and her production company, Paper Kite Productions, will launch two more shows in 2024. More: - Say More with Dr? Sheila is a scripted comedy podcast featuring Poehler as fictional world-class therapist Dr? Sheila. (For legal reasons, "Dr?" must be in the form of a question.)
- Over 10 episodes, Dr? Sheila will provide advice for couples on topics ranging from bickering to open relationships to ghosting and more.
- The star-studded voice cast includes Fred Armisen, Rachel Dratch, Tina Fey, Ana Gasteyer, Ilana Glazer, Abbi Jacobson, John Lutz, Chris Parnell, Maya Rudolph, and more.
- The two other shows are set to parody and pay homage to popular podcast styles. The second show will be a female-led true crime series, and the third will be a male-hosted interview-driven show.
- "Dr? Sheila has changed my life," said Amy Poehler. "She also owes me a considerable amount of money. But if I have learned anything from listening to 'Say More,' it's the fact that people are complicated."
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| 5 | | Captivate, a podcast hosting platform, has announced Captivate for Publishers, a way for podcasters to sell premium subscriptions for their podcasts. This will provide deeper analytics and can work with existing subscriber systems that a podcast may use. More: - Podcasters can connect to their own paywall and use this to fully publish their content. They can also sync this up with their current publishing platform.
- It allows podcasters to customize what a subscription plan will look like for listeners.
- Captivate for Publishers will give podcasters data like notifications if someone cancels their subscription, an exclusive RSS feed, an alert when someone subscribes, and more.
- They can customize how long a free trial is, what tier benefits look like, and manage bonus content.
- Cross-promote your podcast trailers with the help of this tool as well.
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| 6 | | Criminal, the popular Vox Media Podcast Network show about true crime, is hosting a tour of live shows to celebrate the show's 10th anniversary next year. The tour will run throughout February and make stops in the U.S., the U.K., Canada, and Ireland. More: - Presale tickets for a live show are currently on sale for Criminal Plus members, and general public tickets are available starting Sept. 29.
- The tour will begin in Seattle on Feb. 5, 2024, and continue through cities like San Francisco, Los Angeles, Chicago, Boston, New York, Toronto, Dublin, London, Washington, D.C., Philadelphia, Raleigh, St. Paul, and more.
- The show was released in January 2014 and is hosted by Phoebe Judge. The show comes out twice a month on Fridays.
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| 7 | | Quick Hits: - Revolutionize your no-code apps with AI-enhanced experiences. Learn how integrating PerfectApps' web apps with ChatGPT can supercharge your customer experiences.*
- Cirque du Sound is a new podcast from the minds of Cirque du Soleil and JAR Audio and is hosted by Michel Laprise, director and Creative Guide of Cirque du Soleil, and looks into the creative ideas of some of the show's most beloved topics. The new podcast launches on Sept. 28.
- On this week's Onward with Rosie O'Donnell, she speaks with Lyle Menendez, one of the brothers convicted of murdering their parents in 1996, from prison.
- CrimeCon announced the winners of the second annual Clue Awards, with two podcast awards being given out. Freeway Phantom won Outstanding Podcast Docuseries, and Missing in America won Oustanding Episodic Series.
- DockerCon is back and better than ever! Join us NEXT WEEK in LA for 2 days of sessions that unlock innovation. Use code DCHALF at checkout for 50% off!*
*This is a sponsored post. | | | |
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Term of the Day Influencer marketing: Influencer marketing utilizes social media personalities, bloggers, vloggers, and other content creators to promote a brand or product. Question of the Week Do you share details about your salary with your coworkers? Join the conversation |
INSIDE PODCASTING LEADERBOARD (ALL-TIME) |
 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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