Welcome to POLITICO’s West Wing Playbook, your guide to the people and power centers in the Biden administration. With help from producer Ben Johansen Send tips | Subscribe here | Email Eli | Email Lauren President JOE BIDEN sees in poll after poll that his Bidenomics message isn’t clicking. A new paper from the Progressive Policy Institute, first shared with West Wing Playbook, offers some clues as to why. “‘Bidenomics’ as Politics and Policy: Credible Start, But Gaps to Fill” says one reason the White House pitch is falling short is because it’s centered on a sector that captures less than 1 in 10 U.S. workers. The paper’s author, ED GRESSER, said the administration’s effort to sell positive economic metrics to the American people gets a lot right in zeroing in on working-class Americans. But by focusing its message primarily on manufacturing and construction workers, it’s missing the much larger swath of non-industrial workers in retail, restaurants, hair salons, health care and a slew of other trades. As of mid-2023, manufacturing jobs make up 8.3 percent of the workforce, according to Bureau of Labor Statistics data. “When administration officials travel, they often show up at factories. They don’t particularly show up at restaurants or health centers,” said Gresser, a former United States Trade Representative official. “When they’re talking about working life, they are talking about factories and construction sites much more than they are talking about retail life or restaurant work.” Gresser isn’t the only one thinking in this vein: Washington Post columnist CATHERINE RAMPELL wrote an article last week titled, “The real problem with ‘Bidenomics.’” In a post on X, she wrote: “Maybe it’s not super strategic to center your economic message around an industry almost no Americans work in anymore, has little relevance to their lives, and … isn’t doing all that great besides?” The White House, naturally, didn’t agree. One official argued that the Bidenomics messaging extended well beyond manufacturing, as evidenced by several other papers and speeches on the president’s economic policy. The official also highlighted research from the Economic Policy Institute that found manufacturing industries have among the strongest linkages to jobs in other sectors, meaning a loss in manufacturing jobs affects jobs in other sectors. “A strong labor market with empowered workers boosts wages for everyone, and President Biden’s actions to strengthen our supply chains, lower prescription drug and health care costs, and eliminate junk fees and increase competition will save hardworking families money. That’s why those policies are supported by 4 in 5 Americans,” said JESSE LEE, senior communications adviser to the National Economic Council. Shadowing the debate is a larger legislative reality: Biden's major attempt to address economic sectors beyond manufacturing failed when his Build Back Better initiative was largely scaled down. MICHAEL R. STRAIN, director of economic policy studies at the American Enterprise Institute, said there is some value in the Progressive Policy Institute’s argument. But he argued it wasn’t hard to see why, beyond the Beltway, Bidenomics wasn’t resonating. “Average inflation adjusted earnings fell in 2022, and that’s because of inflation,” he said. “So no surprise to me at all that people aren’t feeling good, their wages are going down.” At the end of the day, Strain added, no matter how many policy proposals or how much messaging emanates from the White House, there’s not a specific policy lever the president can pull at this point to change Americans’ feelings about the economy. MESSAGE US — Are you BENJAMIN DELLA ROCCA, senior policy adviser at the National Security Council? We want to hear from you. And we’ll keep you anonymous! Email us at westwingtips@politico.com. Did someone forward this email to you? Subscribe here!
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