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| Here are the top stories in today's newsletter: - The BBC releases Q3 2023 data from BBC Sounds app
- Buzzsprout released its October 2023 monthly platform stats
- An interview with Edison Research's Melissa Kiesche
Thanks for reading! Christopher
p/chris951156 | |
| 1 | | The British Broadcasting Corporation (BBC) released its Q3 2023 data for audio consumption through its BBC Sounds app. The app saw a record 226 million plays from on-demand radio and podcast content in the quarter. More: - The hours of audio consumption skewed more heavily toward on-demand listening rather than live by a 2:1 ratio. It was slightly less for plays but still overwhelmingly in favor of on-demand listening.
- Newscast by BBC News was the top podcast for plays during the quarter on the app, followed by Just One Thing with Michael Mosley and You're Dead to Me.
- The study also highlighted which podcasts were most popular for listeners under 35 on BBC Sounds, with Newscast, You're Dead to Me, and Tailenders taking the top three spots.
- Podcast downloads on third-party platforms also reached 226 million plays, which fell 22% year-on-year.
- The top podcasts overall were Global News Podcast, The Documentary Podcast, and 6 Minute English.
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What the numbers say: Apple Podcast downloads decreased in October, earning 43.2% of the total monthly downloads in Buzzsprout's platform stats compared to 44.4% of downloads in September. Spotify saw an uptick this past month, with 30% of total monthly downloads versus 28.6% in September. Apple iTunes and Buzzsprout Embed Player also saw increases in percentage in October compared to September. Amazon Music saw its downloads decrease by almost half from September to October. Relevance: Buzzsprout, the largest independent podcast host, released its network download stats for October. Overall, there were nearly 5 million fewer downloads in October than in September. Yet, there were over 10,000 more new podcast episodes to be downloaded. There were also 500 new podcasts that debuted in October. More data: Despite being down over the past month, Apple Podcasts downloads from Buzzsprout are up year-over-year by 3.5%, while Spotify is up 3.6%. Google Podcasts are also up 0.3% YoY. | | | |
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| 3 | | 
Recently, we sat down with Melissa Kiesche, Senior Vice President at Edison Research. Over the course of our conversation, we discussed the importance of data and research to understanding the podcasting industry, how Edison Research collects its data, what its Infinite Dial study means to the podcasting community, and what the future of podcasting could look like. Here's a sneak peek at some of the highlights: When asked about her role at Edison Research, Melissa highlighted that she has "a lot of focus on operations of the company in general. But I have spent a lot of my time focusing on our podcast research, and I head up Edison Podcast Metrics, which is one of our subscription-based products that we have." Edison Research went from radio and political research and expanded to research on smart speakers, audiobooks, and podcasting as the definition of audio changed. As for where audio and podcasting could be going in the future, Melissa said that she thinks there will still be niche content to come out to try and reach different types of people, such as podcasts specifically for older listeners. But she also believes there will be more companion podcasts for shows and movies. "It's the behind-the-scenes content we used to get on the DVD that is now kind of, you know, baked into these companion-style shows." When discussing Edison Research's Infinite Dial study (the longest-running digital media consumer survey), she noted that "each year, we're continuing to see growth. We're continuing to see diversity of listenership. And I think we'll continue to see that. Look for it in early 2024. We'll put out our latest numbers. The nice thing about the Infinite Dial, too, is that because we have this really comprehensive study, all of the custom research that we do, we're able to calibrate our research against the Infinite Dial, that we're weighing our data for our really buttoned-up research." See the full video interview here. | | | |
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| 5 | | Tenderfoot TV, the independent content studio, announced its first-ever acquisition as it acquired Resonate Originals, the podcast division of Resonate Recordings. The two companies worked on Up and Vanished, the chart-topping podcast, before Resonate Records expanded into original content. More: - Resonate Originals, formerly known as Black Mountain Media, will be absorbed by Tenderfoot TV and operate under its licensing and branding.
- The terms of the acquisition will give Tenderfoot TV complete ownership over the shows Culpable, Undetermined, This Day in Crime, and Turned Podcaster, as well as new project series that have not yet been announced.
- "For the past seven years, we've had a chance to elevate and reimagine the most powerful vessels and tools to tell these stories alongside our partners at Resonate," said Tenderfoot CEO Donald Albright. "We're grateful for the opportunity to have partnered with them and be able to acquire these shows fully while absorbing phenomenal talent such as 'Culpable' host, writer, creator Dennis Cooper, who can help us to continue delivering powerful content that we know our audiences love and expect."
- Resonate Recordings decided to sell off its original content studio and approached Tenderfoot TV with the deal.
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| 6 | | In the wake of their scandalous exits from ABC's GMA3, former anchors Amy Robach and T.J. Holmes have announced a new podcast together. The show, Amy and T.J., will premiere on Dec. 5 and be produced by iHeartMedia. More: - The pair were taken off the air last December after the leak of their romantic relationship. Both were married at the time of the discovery.
- This will be the first time the pair has spoken publicly since their departure from ABC.
- In addition to hosting and producing Amy and T.J., Robach and Holmes will collaborate on a full slate of podcasts with iHeartMedia.
- The podcast will explore "meaningful conversations about current events, pop culture, and everything in between. Nothing is off limits," according to a release from iHeartMedia.
- The couple posted a photo of themselves on Instagram announcing the news with the caption, "How's this for Instagram official? #silentnomore."
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INSIDE PODCASTING LEADERBOARD (30 DAYS) |
 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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