MENTHOL MEETING BLITZ — Between today and Jan. 11, the White House’s Office of Information and Regulatory Affairs has 72 meetings scheduled with trade organizations and public health advocacy groups to discuss the FDA’s forthcoming rules that would ban menthol cigarettes and flavored cigars, according to the office’s public calendar. The office has had nearly a dozen meetings on the rules so far this month. The busy schedule comes as the White House conducts its final review of the proposed rules, which the FDA has been working on for more than a decade. The agency first estimated the rules would be finalized in August, but at last month’s Food and Drug Law Institute meeting on tobacco policy, Center for Tobacco Products Director Brian King said he anticipated the FDA would be on track to finish by the end of the year. Public health groups want to see the rules finalized as soon as possible because of their projected impact on tobacco use. By one FDA estimate, if current menthol smokers were to quit, the menthol ban would save more than 600,000 lives by 2060. Some groups worry that menthol cigarettes appeal to minors, too. “Our goal is to reiterate just how urgent and timely it is that these regulations be put forward,” Meredith Berkman, co-founder of Parents Against Vaping e-cigarettes, or PAVe, told Prescription Pulse. The advocacy group has a meeting with OMB later this week. Other groups are concerned about the bans’ unintended consequences. John Boyd Jr., president of the National Black Farmers Association, said he’s worried the rules will disproportionately harm Black tobacco farmers due to decreased demand for their crops — and leave smokers with a dearth of alternatives. Most Black smokers prefer menthol cigarettes. “I do not want the ban to go forward,” said Boyd, who met with the White House earlier this month. “It hurts African Americans, it hurts African American farmers, and it doesn’t do anything to help us.” Still, even with 75 OIRA meetings, including with retailer and gas station owner groups, it’s unlikely finalizing the bans will be halted. “Because you have a meeting schedule, doesn’t mean [the White House has] to take your meeting,” Desmond Jenson, the deputy director of the commercial tobacco control program at the Public Health Law Center, told Prescription Pulse. IT’S TUESDAY. WELCOME BACK TO PRESCRIPTION PULSE. Flu activity is picking up, according to the CDC’s weekly Influenza Surveillance Report. Send news and tips to Lauren Gardner (lgardner@politico.com or @Gardner_LM), David Lim (dlim@politico.com or @davidalim) and Katherine Ellen Foley (kfoley@politico.com or @katherineefoley). TODAY ON OUR PULSE CHECK PODCAST, host Ben Leonard talks with POLITICO policy reporter Arek Sarkissian about an abortion rights initiative in Florida whose organizers haven't yet been able to gather enough signatures to qualify for the ballot — and the potential for the Sunshine State to become the exception for abortion-rights supporters.
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