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| Here's a look at today's Inside Metaverse briefing: - Microsoft Teams is enhancing its user experience with AI-driven features and moving towards the metaverse.
- Meta launched Quest For Business, a program offering mass device management for its VR headsets, replacing Oculus For Business.
- SWAGGA launches Nexus Center, a metaverse venue designed to transform virtual events.
And more. Thank you! Vildana
p/vildana-b | |
| 1 | | Microsoft Teams is enhancing its user experience with AI-driven features and moving toward the metaverse, including AI voice filtering and background optimization. These updates aim to improve platform functionality, communication, and customization. More: - AI voice filtering in Teams calls enhances audio quality by isolating the speaker's voice.
- Microsoft Mesh introduces 3D spaces in Teams with custom avatars and spatial zones.
- Teams Premium, rolling out in January, will include the Microsoft Mesh feature.
- New Teams web experience promises faster performance and reduced memory usage.
- Updates include new keyboard shortcuts, improved code blocks, and chat forwarding.
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What the numbers say: In 2021, U.S. online advertising revenue surged 35.4%, increasing from $139.8B to $189.3B, partly due to emerging channels like virtual/augmented reality and podcasts, alongside robust growth in existing areas like mobile. This market first exceeded $100B in 2018. Relevance: Advertising in the metaverse poses major challenges, with Meta CEO Mark Zuckerberg predicting 1 billion users and over $1T in revenue in a decade. In 2022, the global XR market was valued at $35.14B. Relevance: Metaverse advertising, akin to branded mobile apps, Google banner ads, and social media strategies, offers an extra channel for marketers, as major brands like Nike, Adidas, and Under Armour launch unique platforms in Decentraland, The Sandbox, and Fortnite. These initiatives focus on customer engagement, project showcasing, and community building in real-time 3D immersive worlds. | | | |
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| 3 | | Meta has launched Quest For Business, a program offering mass device management for its VR headsets, replacing Oculus For Business. This initiative includes Quest 2, Pro, and 3 devices, available at consumer prices plus a monthly subscription, with two subscription tiers for different use cases. More: - Quest For Business offers Individual Mode at $15 per month per headset, ideal for remote collaboration, creativity, and design.
- Shared Mode provides a streamlined interface with selected apps at $24/month per headset, using a per-session PIN code for access.
- Shared Mode is suited for employee training or mass demonstrations, managed through Meta's Admin Center.
- Meta integrates with enterprise user management platforms like Microsoft InTune, VMware Workspace ONE, and Ivanti UEM for Individual Mode.
Zoom Out: - According to PwC, VR training has been shown to improve employee performance, with a 75% retention rate compared to traditional methods.
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| 4 | | SWAGGA has launched the Nexus Center, a metaverse venue designed for various virtual events, offering an immersive 3D environment that enhances engagement and interactivity. This facility is set to redefine virtual gatherings, hosting activities ranging from AMA sessions to social events, and is equipped for direct interaction through avatars. More: - The Nexus Center can accommodate AMA sessions, roundtable discussions, pitch presentations, exhibitions, and social events.
- It provides a fully immersive 3D experience, surpassing traditional online meetings in engagement and interactivity.
- Users can participate in events, join raffles, interact with the environment, and communicate directly with hosts and speakers.
- SWAGGA plans to introduce the Nexus Center with opening and testing events in late November and early December.
Zoom Out: - According to Bloomberg, the global metaverse market is projected to reach $800B by 2024, driven by increasing demand for virtual experiences.
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| 5 | | GS Partners is accused of defrauding investors through schemes involving metaverse real estate and other crypto assets, promising high returns without real value. The company's fraudulent activities included selling digital tokens linked to metaverse projects and using celebrity endorsements to attract investments. More: - The company sold digital tokens linked to these metaverse projects.
- Authorities claim these metaverse-related offerings had no actual underlying value.
- The fraudulent activities included the use of celebrity endorsements to mislead investors.
- Regulatory actions were led by California and Texas, with other states joining.
- This case highlights the growing concern over fraud in the metaverse sector.
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| 6 | | Accenture has invested in Vū Technologies, a leader in virtual production, to enhance immersive experiences using advanced technologies like real-time rendering and AI. This strategic move is part of Accenture's Metaverse Continuum business group, aiming to revolutionize content creation and storytelling for clients. More: - Vū Technologies specializes in merging live-action footage with computer-generated imagery, offering innovative filmmaking solutions.
- Their network spans North America, collaborating with major companies like Amazon, CBS Sports, and Disney.
- The partnership enables digital twin environment simulation, volumetric video capture, and motion control robotics.
- Virtual production with Vū offers precise pre-production control, mitigating issues like weather and location constraints.
Zoom Out: - The global virtual production market is projected to reach $3.1B by 2026, growing at a CAGR of 17.4% from 2021.
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| 7 | | QUICK HITS: - The Kubernetes Cookbook is your comprehensive companion, equipping you with the knowledge and techniques to harness the full potential of Kubernetes.*
- A man recreated a missed beach vacation in VR to spend time with his deceased dog, leveraging advanced VR technology.
- At the India International Trade Fair, Hindalco Industries, part of Aditya Birla Group, showcases its sustainable mining initiatives through a VR tour at the mining pavilion.
- The integration of corduroy in the metaverse through advanced touch-sensitive robotic sensors brings a new dimension of tactile experience to VR.
- Dacoco's Alien Worlds, a prominent Web3 metaverse, is partnering with celebrated sci-fi author Kevin J. Anderson, famed for his contributions to Star Wars and Dune, to advance its AI-driven metaverse initiative.
*This is a sponsored listing.
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