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| These are our top stories today: - According to a Veritonic report, the top 15 podcasting advertisers spent a total of $68M on podcast ads in October.
- Flipboard has launched a new podcast that discusses the world of decentralized social networks.
- reVolver Podcasts and HiSports are collaborating to deliver quality sports podcasts in Spanish.
Thanks for reading! Isabel
p/isabel | |
| 1 | | PwC projects that podcast advertising revenue in the U.S. will grow from $1.45B in 2021 to nearly $4B by 2025. The data reveals that the ad types generating the most revenue are direct response ads, followed by brand awareness ads. 
What happened: A report from Veritonic found that the top 15 podcasting advertisers spent a total of $68M on podcast ads in October. The leading advertisers were BetterHelp ($20.42M), SimpliSafe ($7.44M), Geico ($7M), Squarespace ($5.77M), and ZipRecruiter ($5.66M). Why it matters: Podcast advertising is becoming more lucrative thanks to the medium's growing popularity. According to YouGov, the percentage of Americans who listen to podcasts has grown from 46% to 56% since 2021, and nearly a quarter of podcast listeners tune in for 5+ hours per week. Riverside reports that half of monthly podcast listeners are between the ages of 12-34. Brands that should care: Brands trying to appeal to a younger target audience should strongly consider investing in podcast advertising, as it can boost brand awareness and visibility. Moreover, companies should try aligning their ads with the topics discussed on podcasts. For example, BetterHelp might benefit from advertising on a podcast about mental health, while Simplisafe should consider advertising on a True Crime-type podcast, as these listeners may be more likely to buy a home security system. |     | |
| 2 | | Workers at Pushkin Industries have officially unionized after the company recognized their bargaining unit. The New York-headquartered podcast and audiobook production company is known for podcasts like "The Happiness Lab," "Broken Record," "Well-Read Black Girl," and "Revisionist History." More: - Those unionizing include producers, editors, and engineers. They will be joining the Writers Guild of America (WGA) East.
- Pushkin employees had been pursuing unionization amid a number of challenges affecting the podcasting industry, including a reduction in ad spending and layoffs.
Zoom Out: - A statement from WGA East president Lisa Takeuchi Cullen reads: "The Guild is committed to building worker power in the growing podcasting industry. We look forward to securing workplace protections and benefits for our members at Pushkin Industries."
- The bargaining unit and Pushkin plan to negotiate a new contract, which WGA East aims to facilitate "as soon as possible."
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| A message from our sponsor, Adobe. |  | | Thoughtful teamwork leads to a big impact — learn how on Adobe’s podcast. Without the backbone of strong team collaboration and creative leadership, the brands and businesses we see around us every day wouldn’t exist. Through refining their leadership practices, introducing new approaches to collaboration, and even implementing revolutionary AI efficiencies, organizations — from Fortune 500 companies to championship-winning sports teams — are honing their approach to teamwork. Season 2 of Adobe’s The Power of Teamwork podcast brought us new stories from the delicious and playful to disruptive and resilient: - We heard from LEGO's brand and design teams about their out-of-the-box thinking
- Ben and Jerry's flavor gurus and brand marketing unpacked the innovation that goes into every flavor
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| 3 | | Spotify said it is leveraging Google Cloud AI tools to enhance content discovery and deliver more personalized recommendations. The streaming giant designated Google Cloud as its preferred cloud provider in 2016. More: - Spotify is experimenting with Google Cloud's large language models (LLMs) to analyze its content library and augment the podcast-specific data to improve search results.
- LLMs are also assisting with the generation of more personalized recommendations, as they help identify user listening patterns and preferences.
- In order to increase safety, Spotify said it will use LLMs to discover potentially harmful content without providing further details.
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| 4 | | British audio company Global has signed podcast distribution and ad sales deals with broadcaster iHeart Media and sports journalism platform The Athletic, both of which are based in the U.S. The multi-year deal aims to boost engagement among international audiences by providing more streamlined access to a massive podcast portfolio. More: - The deal provides Global and iHeart with licensing, distribution, and hosting rights over each other's podcast portfolios. In other words, iHeart Media podcasts will be available on Global's on-demand media player, and vice versa.
- iHeart titles will also be accessible via DAX, Global's digital advertising exchange, to facilitate monetization efforts and advertising deals.
- iHeart boasts over 800 podcasts covering an extensive range of genres, including business, sports, spirituality, true crime, entertainment, and more.
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| A message from our sponsor, NativePath. |  | | Can fat really be good for my brain? Natural fats offer powerful benefits to your body – and your brain. Your brain is comprised of about 60 percent fat, and our brains need fat to work well. In fact, billions of cells rely on fat to operate optimally. Without healthy fat, our brain doesn’t function as well. And when our brain is not operating at a high level, well we all know how that affects the rest of our lives. Fueling your brain with fat provides energy to the brain and helps protect against brain degeneration, among other health benefits. By far, the most well-studied type of fat that does this are naturally occurring fats called medium-chain triglycerides. Most MCTs come in oil form, which can trigger digestive stress like cramping and irregular bowel movements. A high-quality powder format allows for easier digestion and less gut distress. This allows the body and brain to utilize the MCTs more efficiently without an oily, greasy mess. Read More | |
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| 5 | | News aggregator platform Flipboard has launched "Dot Social," a podcast that discusses various facets of the decentralized social web. The California-based company recently announced that it will stop using X, formerly Twitter, and will instead focus on decentralized social media. More: - Cointelegraph defines decentralized social networks as those that store user data and content on a blockchain and independent servers rather than centralized servers controlled by a single company.
- Decentralized social networks purport to allow free speech, prevent censorship, protect user data, and provide more privacy while giving users more control over their data, digital identity, and content.
- One example of a decentralized social media platform is Mastodon, which Flipboard is using to share its content and interact with users as it moves off of X.
- The "Dot Social" podcast debuted its first episode on Nov. 21. The series will shed light on "the internet's next wave on the open social web" and its implications for the future of social media.
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| 6 | | reVolver Podcasts and HiSports have partnered to create a platform for sports podcasts in Spanish. The tie-up will focus on podcasts covering sporting events in the U.S., Mexico, and Latin America. More: - reVolver Podcasts specializes in multicultural content and hosts several Spanish-language podcasts covering topics such as sports, music, and finance to lifestyle, health, and wellness.
- HiSports operates in the sports podcasting niche and provides content on major sporting events, including interviews and commentary from reputable sports broadcasters and commentators.
Zoom Out: - The collaboration adds HiSports to reVolver's portfolio of podcasts and aims to meet the growing demand for culturally relevant sports content among U.S. Hispanic and Latino populations.
- Morning Consult reports that 40% of Hispanics surveyed in the U.S. consider themselves avid sports fans, the highest of any ethnicity.
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| 7 | | Quick Hits: - Raising capital? Fundingstack gives you fundraising superpowers. Access a DB of 200k investors + CRM, pitch hosting, investor updates, and more. Sign up here to get priority access.*
- A survey by Acast reveals that 81% of podcast listeners surveyed in Spain have discovered new brands through podcast ads. 97% of respondents said that advertisements on podcasts improved their perception of a brand.
- TIME has published its list of the 10 best podcasts of 2023, including "Critics at Large," "Search Engine," "Sold a Story," and "The Retrievals."
- Investment and trading platform moomoo recently launched its "Mobile Money" podcast on Apple and Android.
- Experience exciting new stories of innovation from prominent brands like LEGO, Ben and Jerry's, Delta, and VMware on Adobe's The Power of Teamwork podcast.*
* This is sponsored content. | | | |
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 | Freelance Writer & Editor | | Isabel Guerriera is an Inside Freelance Writer and Editor currently living in Madrid, Spain. Isabel is originally from Brooklyn, New York, and holds a BA degree in Journalism and Public Relations from SUNY New Paltz and a MA in TESOL Education from CUNY Hunter. Her areas of interest are startups, space exploration, international politics, and climate science. Some of her favorite ways to spend her free time include hiking, traveling, reading, and writing fiction/poetry. | | This newsletter was edited by Eduardo Garcia | |
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