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| Here are the lead stories for today's newsletter. - SiriusXM unveiled its new app
- Spotify for Podcasters released Fan Study 2023
- An interview with Acast CEO Ross Adams
Thanks for reading, and have a great weekend! Christopher
p/chris951156 | |
| 1 | | At SiriusXM's Next Generation Industry & Press Preview yesterday, SiriusXM unveiled the new SiriusXM app as well as new programming coming soon. As a part of the new app, listeners will shown four curated sections: Music, Talk & Podcasts, Sports, and For You. More: - More features that were announced include the customized For You page that will be different for each user, an expanded podcast library with a key moments marker that allows listeners to mark an important moment in a show for playback, and an enhanced search for easier finding of channels and shows.
- New subscribers will be able to tailor their app experience by choosing their favorite shows, artists, channels, and more. The Central Audio Library lets fans save content they love for both online and offline consumption.
- New podcast features include transcriptions, speed control, and more on-demand talk content. There is also a new audiochuck channel that features curated content by Ashley Flowers, the host behind Crime Junkie.
- Other new channels announced for SiriusXM users include Kelly Clarkson Connection, Life with John Mayer, Dolly Parton's Rockstar Radio, Smokey's Soul Town with Smokey Robinson, and Shaggy's Boombastic Radio.
- The new app will launch on Dec. 14.
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What the data says: Comedy video podcasts are the most popular genre on Spotify. They have a resounding 27.55% share of all the video podcasts consumed on the platform. Leisure, which includes gaming and hobbies, is second with 16.21%, and Society & Culture video podcasts come in third with 12.01%. Business is the only other podcast genre that has a percentage over 10%, earning 10.31%. Relevance: Spotify for Podcasters released its Fan Study 2023, which provides data-driven insights into fans listening and viewing habits for podcasts. It is based on Spotify listener consumption and creator practices and is focused on three different sections: video podcasts, listening trends, and how audiences interact with their favorite shows. More data: Video podcasts are more likely to be consumed between 6 p.m. and midnight, while audio podcasts are more likely to be consumed between 1 a.m. and 5 p.m. The most common months that listeners will try new podcasts are January, March, July, and October. Most podcasts are listened to during weekdays. The study found that the No. 1 way people find out about new podcasts is by hearing about them on a show they already listen to. | | | |
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We recently sat down with Ross Adams, the CEO of Acast, the world's largest independent podcast company. Over the course of our conversation, we discussed the importance of independent podcasting, how important AI is to the future of podcasting, how Acast has changed over his time there, and why the creator is at the heart of the podcasting industry. Here's a sneak peek at the highlights: When asked about the importance of independent podcasting for creators, Adams said that because podcasts are distributed in different ways compared to other media, "being independent means that we distribute content every single place where you can listen to podcasts. We are platform agnostic. We don't mind where you listen to the content." After Acast subsidiary Podchaser launched Predictive Demographics, a predictive language modeling capability that will give advertisers a better look at the audiences of podcasts, the future of AI in the industry was thrust into the discussion. Adams said he believes AI is hugely important, but "I think it obviously depends on how you use it, but I think if you look at what Podchaser has done there, it really helps accelerate data within the industry." He also said that AI will help advertisers because "cookies are dying over time. Data and first-party data especially is becoming harder and harder to use and, therefore, understanding the audience is of utmost importance for advertisers to invest in more over time in podcasting." Finally, on how he's seen the Swedish company change over his time there, Adams cited how it saw podcasting as an opportunity and helped cement its place in the $2B+ industry. "Our initial foray into the space was about applying the right digital metrics so we could attract digital advertising budgets across the space, creating dynamic ad insertion. We were the first to do that, which has become table stakes now within podcasting. So, from the technology place we were to where it is today, a lot of people have adopted that technology, so we've seen huge trends in the entire market shifting towards the model we created." You can see the entire interview here. | | | |
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| 5 | | Body hair and care brand Flamingo premiered the first episode of its podcast, Unruly, produced by Audacy's Pineapple Street Studios, on Wednesday. The show is set to "unpack the quiet ways women's bodies are commodified, defined, and regulated by social media, the medical profession, the beauty industry, and more." More: - Flamingo, a brand of Harry's Inc., promotes body neutrality, which is a concept that highlights taking a neutral stance toward your own body even if you don't necessarily love how it looks or feels.
- The podcast is hosted by Kimberly Drew and will run for eight episodes, featuring discussions on women's bodies through lived experiences.
- "As a brand, Flamingo promises to put women in control," said Maggie Hureau, Head of Social Impact at Harry's, Inc. "We also know that there are many issues women face in today's society that do not get the attention they deserve, creating an information gap that makes it difficult to make confident decisions around our own bodies. Unruly is a project we're so proud to release, especially with a partner like Kimberly, a long-time advocate for women's issues."
- Guests will include body image coach Tiffany Ima, Jessica DeFino, Rachel E. Gross, and Dr. Marcia Inhorn.
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| 6 | | Tenderfoot TV founder Payne Lindsey announced his first-ever weekly podcast series, Talking to Death, will premiere on Nov. 15. A joint production between Tenderfoot TV and iHeartMedia, Talking to Death will be a talk show highlighting storytelling and off-the-cuff conversations. More: - The show's trailer was released on Tuesday and will feature discussions covering all sorts of topics, from UFOs to true crime and more.
- This will be Lindsey's first weekly podcast series, as the host of Up & Vanished and Atlanta Monster has typically hosted serialized true crime podcasts.
- The show had been announced back in July, but the tentative premiere date was announced for October.
- The podcast will be available on all major platforms, with new episodes each Wednesday.
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| 7 | | Quick Hits: - Bike Friday is on! Upway sells discounted e-bikes from top brands, rigorously inspected and certified by master mechanics. Get discounts of up to $1,000 on a selection of e-Bikes!*
- Obscured's first limited series, "From Words to Wisdom," is currently running and focuses on unheard true stories of survivors of law enforcement trauma.
- PodConMX is currently taking place in Mexico City and highlights the podcast industry in Mexico and Latin America.
- Acast has announced a podcast ad planner tool called Availability Calendar that shows inventory for host-read ad campaigns in real time.
- Design UIs in seconds with Uizard's AI. Generate screens from text, convert screenshots to wireframes, and hand off to collaborators. Try it free!*
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Term of the Day Social democracy: Social democracy is a political ideology that seeks to promote economic and social justice through government intervention. Question of the Week What perks would convince you to return to the office? Join the conversation |
 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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