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| Today's metaverse briefing: - Finnish startup Varjo has launched the XR-4, a mixed-reality headset for enterprise customers, priced at $3,990.
- The new "Spot the Station" mobile app, developed by Solwey Consulting in collaboration with Ensemble Consultancy for NASA, uses AR to track the ISS.
- FaceChain, a new open-source toolchain by Alibaba Group, revolutionizes avatar creation using face biometrics and generative AI.
Thank you! Vildana p/vildana-b | |
| 1 | | Finnish startup Varjo has launched the XR-4, a mixed-reality headset for enterprise customers, priced at $3,990. This new model is more affordable and advanced than its predecessor, featuring two 4K displays, a wider field of view, and enhanced mixed reality capabilities. More: - The XR-4's starting price is significantly lower than the XR-3's $6,495.
- It boasts two 4K displays, offering a 50% wider field of view than previous models.
- Equipped with two 20-megapixel cameras, it allows for advanced pass-through mixed reality.
- The headset supports built-in 3D spatial audio, noise-canceling microphones, and integrated speakers.
- Varjo has secured over $160M in funding from notable investors like Foxconn, EQT, Volvo, and Atomico.
Zoom Out: - More than 25% of Fortune 100 companies utilize Varjo's technology for purposes such as astronaut and pilot training, driving medical advancements, and creating 3D visualizations for architects and designers.
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| 2 | |  What the numbers say: French video game producer Ubisoft, in FY 2022-23 ending March 2023, reported sales of €1.8B ($1.99B). This is a significant growth from FY 2004-05 when the maker of the blockbuster "Rainbow Six" franchise reported €532.5M. Relevance: As of Sept. 30, Ubisoft's workforce decreased to 19,410, a reduction from just below 20,000 in May, aligning with the company's cost-cutting strategy announced in January. The company recorded an operating income of €16.1M for the six-month period ending in September, a significant improvement from the €215.3M loss experienced in the same period the previous year. Impact: A lawsuit filed on Oct. 30 in the Eastern District of Arkansas targets five major industry players: Microsoft, EA, Activision, Ubisoft, and Epic Games, along with some of their studios. The suit alleges 14 counts of action, including strict liability, negligence due to failure to warn about the addictive nature of games, deceit, fraudulent misrepresentation, fraudulent inducements, and violations of the Deceptive Trade Practice Act. | | |
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| 3 | | The new "Spot the Station" mobile app, developed by Solwey Consulting in collaboration with Ensemble Consultancy for NASA, uses AR to track the International Space Station (ISS). This app enhances the stargazing experience by overlaying the ISS's trajectory onto a phone's camera view. More: - Solwey Consulting, an Austin-based company, played a key role in the app's development, focusing on user interface design.
- The app features 2D and 3D maps, showing the ISS's current path around the globe in real-time.
- Users receive notifications when the ISS is nearby, facilitating timely observation opportunities.
- The "Spot the Station" app leverages open-source React Native code, ensuring compatibility with both iOS and Android.
- This project is part of NASA's Open Innovation Services contract, promoting public engagement in space exploration.
Zoom Out: - NASA spends about $3B annually on the ISS, a significant portion of its human space flight budget.
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| 4 | | FaceChain, a new open-source toolchain by Alibaba Group, revolutionizes avatar creation using face biometrics and generative AI. This software stands out for its ability to generate personalized "digital twin" avatars while preserving individual uniqueness. More: - Utilizing user-uploaded images, FaceChain trains its software to convert these into high-quality training images through advanced face models.
- The toolchain significantly improves label-tagging, data-processing, and post-processing by incorporating face models into its generation process.
- Generated avatars find utility in gaming, social media, marketing campaigns, medical training, and virtual retail try-ons.
- The open-source software on GitHub under the Apache-2.0 license encourages broad usage and collaborative development.
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| 5 | | Boeing and Red 6 have advanced in integrating AR technology into military training aircraft, marking a significant step in enhancing training capabilities. They have successfully completed seven exercises using the Advanced Tactical Augmented Reality System (ATARS) on a TA-4J tactical aircraft. More: - Boeing and Red 6 partnership, initiated in 2022, aims to integrate ATARS into T-7 and F-15EX jets, enhancing pilot training.
- ATARS, developed by Red 6, is an AR system designed specifically for military training applications.
- The successful flight testing conducted in September 2023 marks a significant achievement in the application of AR in military training.
- The incorporation of AR technology is set to revolutionize traditional military training methods, offering more immersive experiences.
Zoom Out: - The hardware segment in the AR market is expected to witness a CAGR of 60.4%, indicating significant technological advancements and adoption.
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| 6 | | WiMi Hologram Cloud has developed "HoloMuxAI," a deep learning-assisted holographic polarization multiplexing technology. This innovation leverages unsupervised deep learning algorithms for computer-generated holography, significantly enhancing hologram processing. More: - The technology framework includes a data input section for hologram polarization information and other parameters.
- At its core, HoloMuxAI features a specialized neural network trained specifically for hologram processing tasks.
- The technology combines the hypersurface structure with input parameters to produce the final holographic polarization multiplexed image.
- HoloMuxAI's output component allows for digital output of the hologram for display, storage, or further processing.
Zoom Out: - The AR & VR market is expected to generate revenue of $32.1B in 2023 and grow at an annual rate of 12.60% (CAGR 2023-2028), resulting in a projected market volume of $58.1B by 2028.
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| 7 | | QUICK HITS - Competitors are killing your efficiency. Read how Greenhouse gained $85mil in revenue from reps who used Klue over non-Klue users.*
- The second iteration of the MIDƐM+ Cannes Event will unite the music industry through XR and Web3, featuring leading immersive and music technology experts.
- Virtualware has named John A. Cunningham from VRARA to its Advisory Board.
- Neurosurgeons assert that AR remains a revolutionary tool in surgery, even amidst the recent upheavals at OpenAI.
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Term of the Day Brand equity: Brand equity is the value of a brand that is associated with the product or service that it offers. Read More Question of the Week What perks would convince you to return to the office? Join the conversation |
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