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| Today's Metaverse brief: - Apple is preparing for the Vision Pro headset launch, scheduled for early 2024, by training retail employees through two-day sessions in January 2024
- Scientists at Northwestern University have developed miniature VR goggles for mice, revolutionizing neurobiological research.
- ZEPETO, a South Korean metaverse platform, partners with UAE's Sharjah Media City to enhance its VR ecosystem.
Thank you! Vildana
p/vildana-b | |
| 1 | | Apple is preparing for the Vision Pro headset launch, scheduled for early 2024, by training retail employees through two-day sessions in January 2024. The training focuses on ensuring a proper fit for the device, which is crucial due to its considerable weight and potential for neck strain. More: - Scheduled for January 2024, these classes aim to enable staff to assist customers with custom fitting and setup.
- Concerns about the headset's weight and size leading to neck strain are being addressed in the next Vision Pro iteration.
- Apple Stores are receiving new equipment for assembling and packaging the Vision Pro headsets.
- Like the Apple Watch launch, the Vision Pro requires in-store appointments, emphasizing customer experience.
- Priced at $3,499, the Vision Pro targets developers and enterprise customers but is available to all, offering advanced spatial video capture.
Zoom Out: - Tim Cook, leading Apple's Vision Pro launch, its riskiest in years, has been named one of CNN Business' Risk Takers for 2023.
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| 2 | | 
What the numbers say: In 2022, South Korea's Naver Corporation reported a substantial revenue of approximately 8.22T South Korean won (KRW), maintaining its status as the preferred information service since its inception as the first web portal in 1999. This marked an increase from 2021, when the company's revenue stood at KRW6,817.6T. (1,000 KRW = $0.76). Relevance: Nave owns Zepeto, Asia's largest metaverse platform, which has gained significant traction with 340 million users since its launch in 2018. Zepeto stands out in the competitive landscape of Big Tech's billion-dollar bet on avatar-centric virtual worlds. Diverging from platforms created by gaming companies, Zepeto uniquely boasts a user base predominantly composed of young female users, distinguishing its market presence and user demographics. Impact: South Korea's Ministry of Science and ICT, in 2021, established a "Metaverse Alliance" with numerous companies, including SK Telecom and Hyundai Motor, to advance metaverse technology. This initiative, supported by eight industry groups, such as the Korea Mobile Internet Business Association, aims to strengthen the country's metaverse ecosystem. | | | |
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| 3 | | Scientists at Northwestern University have developed miniature VR goggles for mice, revolutionizing neurobiological research. These goggles allow for a fully immersive 3D VR experience, enhancing the study of neural circuits and predator-prey behaviors in mice. More: - VR in neurobiology is over a decade old; earlier methods used screens, limiting immersion.
- The new mouse-sized VR headset offers a complete 3D experience.
- Mice react to simulated aerial threats in VR, displaying instinctive responses.
- The setup, iMRSIV, uses a dual lens and screen systems, offering a 180-degree field of view.
- Traditional VR systems were less immersive, requiring extensive training for mice.
- The iMRSIV is compact, cost-effective, and user-friendly, potentially broadening VR research access.
Zoom Out: - The study, published in Neuron journal, represents researchers' first use of a VR system to simulate an overhead threat.
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| 4 | | ZEPETO, a metaverse platform by South Korea's Naver, partnered with UAE's Sharjah Media City to enhance its VR ecosystem and create business opportunities in the creative and media industries. This collaboration aims to leverage ZEPETO's experience in metaverse technologies, with over 20 million monthly active users as of August 2023. More: - Naver Z will provide expertise in metaverse content and immersive technologies to promote Sharjah Media City on ZEPETO.
- The partnership includes establishing educational programs for metaverse content production and supporting creators and startups.
- Sheikh Sultan bin Muhammad Al-Qasimi, Sharjah's deputy ruler, visited Naver Z's office to explore AI applications in ZEPETO.
- South Korea uses metaverse platforms like ZEPETO for various sectors, merging online and offline spaces.
Zoom Out: | | | |
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| 5 | | A successful spinal surgery at Stanford Medicine utilizing AR technology via Microsoft HoloLens 2 marks a pivotal advancement in medical procedures. Dr. Gary Steinberg and Dr. Atman Desai at Stanford Medicine emphasized the crucial role of AR in improving surgical visualization and patient care. More: - AR allows surgeons to superimpose digital information over patient anatomy, aiding in identifying organs, arteries, veins, nerves, and tumors during surgery.
- Surgeons can visualize tumors in 3D using AR, providing a complete view even before the first incision and facilitating precise tumor removal.
- AR technology simplifies complex surgeries by fully visualizing tumors of various shapes, minimizing damage to surrounding tissue.
- The future of medical procedures includes increased use of XR technology, with Surgical Theater's President predicting ubiquitous use of AR and MR in surgeries.
Zoom Out: - Research and Markets forecast a 22.5% compound annual growth rate for the AR and VR market in healthcare from 2023 to 2027.
- AR in healthcare enhances surgical training, patient education, disease management, and the development of new treatments for Alzheimer's and Parkinson's diseases.
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| 6 | | Orlando's Economic Partnership (OEP) has developed a digital twin project, gaining recognition as one of the "big things" in XR technology for 2023 by Fast Company. The project showcases Orlando as a leader in technological innovation, particularly in experiential entertainment and immersive, data-driven development. More: - The digital twin project simulates an 800-square-mile area of Orlando in 3D, allowing interaction via a large-scale screen.
- Displayed at OEP's downtown headquarters, the twin provides vital data for business growth and regional analysis.
- It addresses key urban issues like transportation, climate change, and utility management using real-time city data.
- The digital twin aids in land and real estate data visualization, supporting regional economic and quality-of-life enhancement initiatives.
- OEP's project aligns with digital twins becoming essential for enterprise XR clients, aiding diverse business environments.
Zoom Out: - Cities like Los Angeles, Texas, and Boston use digital twins to study development, traffic, climate change, and more, enhancing data-driven decision-making.
- By 2023, 25% of successful smart city digital twin platforms are expected to automate complex, interconnected asset and product ecosystems.
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- Meta offers six-month trials of its Meta Quest Plus gaming service to select Meta Quest 3 128GB model users, significantly enhancing the headset's value.
- The Squid Game-inspired VR experience by Sandbox VR generated $4.56M in its first two months, paralleling the reality TV version of the Netflix series.
- Halliburton is set to develop a digital twin for Brazil's large pre-salt field, providing Petrobras with a solution to maximize production, enhance recovery, and minimize risks.
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