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| Thanks for opening today's Inside Streaming daily brief! We're getting a LOT of insight into Netflix's viewership thanks to their new report, which provides actual data for nearly all shows and films on the platform throughout the first six months of 2023. It's by far our most transparent, detailed look behind the curtain at how Netflix users actually behave, and there are many valuable insights to be gleaned, some of which we discuss in today's newsletter! Still, Netflix is reporting all these numbers in terms of "views," their metric that takes the total number of minutes viewed and divides this by a show's running time. It's not NOTHING. But still, that's not how we usually measure viewership. In the most straight-forward way, what everyone actually wants to know is... how many people watched a particular Netflix show vs. another show. And we still don't know that. Instead, we know how long shows were left playing, and how many complete playthroughs of the full content that works out to. It'd be like reporting box office by saying how many shows on how many screens a movie played on in a weekend, and how many seats they have in those theaters, without reporting how many actual people had bought tickets and sat down to watch. It's better than no data, but it's not really what you most wanted to know. For now, it's as good as we're going to get. Lon
p/lon-harris | |
| 1 | | Netflix released an "engagement report" on Tuesday, including its most comprehensive public release of viewership data to date. The report is titled "What We Watched," and features view counts for all TV shows and films on the service between January and June 2023. More: - Netflix plans to release new versions of the report every six months.
- In all, more than 18,000 titles were listed, including around 99% of the service's total content.
- 100 billion hours of content were viewed by Netflix users in the first six months of 2023, according to the report; non-English streams accounted for about 30% of the total.
- The #1 most-watched Netflix program on the list was "The Night Agent," with more than 812 million viewing hours; Jennifer Lopez's "The Mother" was the most-viewed film, at 249.9 million hours.
- The fantasy drama "Shadow and Bone" was the most-viewed English-language show on the list that has since been canceled; it was watched for 192.9 million hours from its March 16 Season 2 debut through June.
- In a call with reporters, co-CEO Ted Sarandos said the report provides "probably more information than you need," but was intended to create a more transparent environment "for the guilds, for us, for the producers, for the creators, and for the press."
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| 2 | | Netflix grabbed the rights to a global heist comedy project from producer Ryan Reynolds. "Cruella" vet Dana Fox is writing the script; Reynolds is producing along with his "Deadpool" collaborator Simon Kinberg. More: - According to Deadline, eight potential buyers were in the mix for the project, which it compares in spirit and tone to the "Ocean's Eleven" films.
- Fox and producers will apparently earn "mid 7-figures" for the project.
- Reynolds has starred in a number of Netflix original films, most recently "The Adam Project" and another global heist comedy, "Red Notice"; he's currently working on a third "Deadpool" film with Kinberg.
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| 3 | | DAILY CALENDAR WEDNESDAY, DECEMBER 13 CAR MASTERS: RUST TO RICHES: The reality series follows owner Mark Towle and the team at Gotham Garage as they overhaul and restore a series of broken-down rusty wrecks, with the goal of flipping them for big money. It's back on Wednesday for a fifth season. [Netflix] HOLIDAY IN THE VINEYARDS: Holiday romantic comedy starring Josh Swickhard as the heir to a wine empire who goes undercover to check out his region's last private vineyard, then falls for the property's beautiful real estate broker (Sol Rodriguez). [Netflix] 1670: Debut satirical comedy series from Poland, starring Bartłomiej Topa as an ambitious but hapless nobleman living in the Polish-Lithuanian Commonwealth during the 17th Century. Katarzyna Herman and Martyna Byczkowska co-star. [Netflix] THE INFLUENCER: Spanish-language drama series from Colombia, starring Mariana Gómez as a social media personality who must rebuild her empire, and reputation, after a stunt gone wrong. Juan Manuel Mendoza and Luna Baxter co-star. [Netflix] IF I WERE LUÍSA SONZA (SE EU FOSSE LUÍSA SONZA): Three-part docuseries profiling the controversial Brazilian pop singer and following along as she works on her latest album. [Netflix] KIFF: Animated series from Disney Channel about the adventures of a young optimistic squirrel (Kimiko Glenn) and her best friend, a sweet and mellow rabbit (H. Michael Croner). Three fresh Season 1 episodes hit Disney+ today. [Disney+] MICKEY MOUSE FUNHOUSE: Animated Disney Junior series in which Mickey and his pals have fun in an enchanted talking playhouse, voiced by Harvey Guillén. Four new episodes from Season 3 come to Disney+ today. [Disney+] PJ MASKS: POWER HEROES: Animated reboot/continuation of the original "PJ Masks," introducing a group of new young heroes to the team. Disney+ gets five new Season 1 episodes today. [Disney+] | | | |
| 4 | | Comcast has made its Xumo Stream Box available for all Xfinity broadband customers. Other than a one-time activation fee of $15, the Xumo Stream Box is free for US Xfinity subscribers. More: - Additional boxes are also available for a $5/month fee.
- The Stream Box comes with a number of popular apps pre-installed, including Netflix, Disney+, Hulu, Max, Prime Video, YouTube, and Peacock (which is also owned by Comcast).
- There are also a collection of more than 20 free, ad-supported streaming channels from Xfinity Stream, and 300+ additional channels from Xumo Play.
- Xumo is a joint venture between Comcast and Charter Communications.
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| 5 | | According to Netflix's internal figures, the film "Leave the World Behind" received 41.7 million views in its debut week. The survival thriller from "Mr. Robot" veteran Sam Esmail was the #1 English-language film and the streamer's most-watched individual title between December 4-10. More: - The film -- starring Julia Roberts and Ethan Hawke as parents on vacation with their kids when a global crisis strikes -- debuted on December 8; it was executive produced by Barack and Michelle Obama through their company, Higher Ground.
- Second place went to the holiday comedy film "Family Switch," with 18.6 million views; "Leo" and "The Super Mario Bros. Movie" rounded out the Top 4.
- In its second week on Netflix, the action-comedy series "Obliterated" was the most-popular TV show, overtaking "Squid Game: The Challenge"; it received around 9 million total views.
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| 6 | | Actor David Oyelowo and his wife and producing partner, Jessica Oyelowo, signed a first-look deal with Apple TV+. The duo will develop shows and films for the streamer through their company, Yoruba Saxon. More: - Yoruba Saxon currently produces Paramount+'s Western drama series "Lawmen: Bass Reeves," which stars Oyelowo as the legendary US Deputy Marshal.
- Oyelowo is nominated for a Golden Globe award this year for his performance in "Reeves."
- The company is also developing the upcoming Apple TV+ series "Government Cheese," based on a short film by Paul Hunter; Oyelowo is also set to star in that project.
- Oyelowo also appears in the Apple TV+ sci-fi drama series "Silo," which has been renewed for a second season.
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| 7 | | Netflix's comedy festival, "Netflix is a Joke Fest," returns to Los Angeles in the summer of 2024 with more than 300 individual events across 35 venues. The event was last held in 2022. More: - The festival is a collaboration between Netflix and event company Live Nation, and will run from May 2 through May 12.
- A number of top comics will gather for an evening of comedy at the Hollywood Bowl, including Jerry Seinfeld, Jim Gaffigan, Nate Bargatze, and Sebastian Maniscalco.
- Another collaborative event will feature Taylor Tomlinson, Sarah Silverman, Nikki Glaser, and Michelle Buteau.
- Other shows will feature Bill Burr, John Mulaney, Seth Rogen, Matt Rife, Kevin Hart, Trevor Noah, and many others.
- Besides the Bowl, venues will include The Greek, The Dolby, The Forum, The Palladium, The Orpheum Theatre, The Wiltern, and a number of comedy clubs.
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- Actor Andre Braugher -- who starred in the popular TV series "Homicide: Life on the Street," "Men of a Certain Age," and "Brooklyn Nine-Nine" over his four-decade career -- died on Monday at age 61, following a brief illness.
- Anthony Anderson will host the 75th Emmy Awards; the award ceremony airs live on Fox on January 15, 2024.
- Ad-free Max subscriptions are now available through YouTube's Primetime Channels platform in the US.
- The Starz crime drama series "Hightown" will end after its upcoming third season.
- A Google TV update includes performance improvements and additional storage, along with new free streaming channels; a new "Local News" option will seek out news channels specific to a viewer's location.
- "The Holdout" -- a legal drama series based on the novel by "Imitation Game" vet Graham Moore -- has sparked a bidding war involving a number of networks and streamers; Amy Adams is tentatively attached to star.
- Peacock dropped some early images from "Apples Never Fall," the limited drama series based on Liane Moriarty's bestselling novel; Annette Bening stars in the series as a retired wife and mother of four adult children who suddenly and mysteriously disappears.
- Beau Knapp joined the cast of CBS' "SEAL Team" ahead of its seventh and final season; he'll play Chief Petty Officer Drew Franklin, a new member of Bravo Team.
- The CW unveiled its 2024 release schedule of new and returning series, including three new entries in its "I Am" franchise of feature documentary profiles.
- Spotify signed a new partnership with Warner Bros. Discovery and will host and distribute a number of the company's podcast; the line-up includes CNN's "All There Is with Anderson Cooper" and HBO's "The Official Game of Thrones Podcast: House of the Dragon."
- Bestselling book on alternative investing offers the first chapter free for a limited time. "Money Shackles" innovates the way you think about money.*
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 | Writer | | Lon Harris is the writer and editor of Inside Streaming and was the very first person to ever write an Inside newsletter. He lives in Los Angeles, California, and also writes about TV and film for Fandom, Screen Junkies, Rotten Tomatoes, Gamma Ray and others. Plus he has a Game of Thrones podcast called "Casterly Talk" and competes on The Movie Trivia Schmoedown as "The Professor." | | This newsletter was edited by Lon Harris | |
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