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| Here are the top headlines for today's issue. - Amazon tops ad spenders in December 2023.
- Manifest Media and Realm announce partnership.
- SiriusXM wins lawsuit against James Van Der Beek.
Have a great weekend! Christopher
p/chris951156 | |
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What the data says: Amazon spent $415,000 more on podcasting ad spend in December than it did in November, a 5% increase. It mostly spent on society and culture podcasts to boost its numbers. Two other brands, Apple and Toyota, also increased their December ad spend, with Apple increasing by $334,000 and Toyota by $264,400. BetterHelp decreased its spend by 15%, spending over $1.4M less than November. Relevance: Magellan AI revealed the Top 15 podcast advertisers in December 2023, and, for the first time in years, BetterHelp was not the top podcast advertiser. Amazon's increased spend and BetterHelp's cut saw Amazon become the top advertiser, spending $8,167,800 on podcast ads. BetterHelp still came in second with $7,972,200 spent. Apple jumped from fourth to third by spending just over $4.5M in December. More data: PrizePicks, the daily fantasy sports betting platform, jumped into the top 15 last month, spending over $2.6M on podcast ad spend. T-Mobile, Discover Financial Services, and Aura Frames all increased their spending as well in December. State Farm actually moved from eighth in November to sixth in December despite cutting its spend by $72,500. |     | |
| 2 | | Manifest Media, the award-winning creative studio, has announced a partnership with Realm to bring Manifest Media's content library to Realm's network. The deal also sets up collaborations for advertising and sponsorship opportunities. More: - Manifest Media will bring over its flagship podcast, Table Read, which is similar to live theater and has actors acting out unproduced film and television scripts.
- Other shows that will be brought to Realm's network include the upcoming Hot Love with Brenda Jackson, Resurrection, a horror podcast from film writer Tom Holland, and 12th Woman, a podcast about writer/producer Tarana Mayes.
- The most noteworthy new show will be Ryan Kavanaugh's Failure, which will have the host interviewing celebrity guests about failure and growth.
- Manifest Media co-founder Jack Levy stated that Manifest is "excited for all the upcoming podcasts we're launching and aim to deliver exceptional content that resonates with listeners globally."
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| 3 | | A Los Angeles Superior Court judge dismissed a lawsuit filed by former Dawson's Creek actor James Van Der Beek against SiriusXM. Van Der Beek had accused SiriusXM of a breach of contract for a $700,000 podcast deal. More: - The judge ruled that SiriusXM "did not enter into a contract" with Van Der Beek because it was never finalized.
- Van Der Beek claimed that the agreement was reached over emails with executives at SiriusXM to host a podcast with 40 episodes for a minimum of $700,000 guaranteed. He claims he was also due a 50% cut of the net ad revenue.
- He initially brought this lawsuit to court in 2022 when he said SiriusXM walked away from the deal.
- The judge ruled that an April 2022 document that outlined the agreement but, on the first page, said it was for "discussion purposes only, is not a binding commitment in any respect, and is not to be interpreted in any respect as a binding commitment to negotiate" was not legally binding.
- Van Der Beek argued that the proposal was legally binding because of an email stating that terms were "officially closed."
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| 5 | | Triton Digital has released the Canada Podcast Ranker for December 2023. Front Burner remained the top Canada-based podcast, checking in at No. 4 overall while Dateline NBC remained the top podcast overall. More: - SmartLess remained at No. 2 overall, and Crime Junkie slid up to No. 3. Conan O'Brien Needs a Friend held at No. 5 while 48 Hours and Morbid each slid up a slot to Nos. 6 and 7, respectively.
- The top three Canadian-made English podcasts were Front Burner, The World This Hour, and World Report.
- For French podcasts made in Canada, Le Radiojournal stayed again at No. 1, Les chroniques de Pierre-Yves McSween mobed to No. 2, and Richard Martineau was at No. 3.
- The top four sales networks remained in their respective slots, as SiriusXM Podcast Network, Wondery Network, CBC / Radio-Canada, and Audioboom held in the rankings.
- Matt and Shane's Secret Podcast, Mortal Sin, and Bad Dates with Jameela Jamil all debuted in the ranker.
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| 6 | | Seekr, an artificial intelligence company, has unveiled a new brand safety platform to help brand and ad agencies with content ratings for podcasts. Dubbed Seekr Align, it will combine Seekr's proprietary content evaluation and scoring capabilities with a user-friendly interface. More: - It has been in beta testing for months and will rate podcasts with a civility score from 0 to 100. That will provide ad agencies with reasons why a show was rated what it was.
- Seekr says that it has so far scored more than 8 million minutes of audio across hundreds of thousands of podcasts.
- It expects to have scores for 10 times that many podcasts by 2025.
- "Seekr Align unlocks more brand-safe advertising opportunities in a podcast landscape that is notoriously complex and difficult to navigate," said Rob Clark, President and Chief Technology Officer of Seekr.
- Brands that have signed up to use Align include Babbel, Bayer, Constant Contact, MasterClass, Quip, SimpliSafe, and Tommy John, among others.
- The AI used by Seekr will be able to go into the nuanced conversations of podcasts to give proper ratings.
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| 7 | | Quick Hits: - The cloud experts at DoiT share everything you need to know about AWS and Google Cloud compute discount plans in this guide.*
- Former Lucasfilm marketing head Norma Garcia, alongside COO Rich J. Reid and CCO Jeffrey C. Sherman, has launched NRJ Media Group, an entertainment company that will feature TV, podcasts, and community forums that will promote philanthropy.
- KQED has announced the launch of Season 2 of On Our Watch, which will look at an investigation of police corruption at New Folsom State Prison in California. It will debut on Feb. 6.
- Sonoro, the LatinX-focused audio company, has announced the English version of its No. 1 show, Relatos de la Noche, Tales of the Night, will debut on Jan. 29. The show will be produced in collaboration with generative AI for voice acting.
- Podfest, the multimedia expo for podcasting, starts today in Orlando, Florida. The event is celebrating its 10th anniversary.
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 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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