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| Today's metaverse brief: - Apple's new AR device, Vision Pro, marks a significant shift in the company's product launch strategy, opting for a more subdued approach compared to previous high-profile events.
- At the 2024 World Economic Forum in Davos, tech leaders discussed the future of digital worlds, focusing on the metaverse and AI's role in education, training, and combating misinformation.
- LG Electronics, led by CEO Cho Joo-wan, plans to release an XR device by 2025, focusing on VR, AR, and MR technologies.
Thank you! Vildana
p/vildana-b | |
| 1 | | Apple's new AR device, Vision Pro, marks a significant shift in the company's product launch strategy, opting for a more subdued approach compared to previous high-profile events. The Vision Pro pre-orders started earlier today, Jan. 19. More: - Apple's low-key approach contrasts with its historical trend of hosting significant, attention-grabbing product releases like the Apple watch.
- The subdued launch could respond to the increasing competition and saturation in the tech industry.
- Apple's strategy shift may indicate a broader change in how tech companies introduce new products.
- This approach might also reflect a strategic move to manage consumer expectations and market reactions.
- The Vision Pro is positioned as a critical player in the wearable computing market, highlighting Apple's focus on this sector.
Zoom Out: - David Vogt of UBS predicts that Apple's Vision Pro could yield ~$1.4B in revenue in 2024, based on the projection of 400,000 units sold, compared to the $43.81B revenue generated from iPhone sales in the fiscal Q4.
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What the numbers say: In 2023, "Counter-Strike: Global Offensive" (CS:GO) achieved the highest peak concurrent player count on the Steam platform, recording 1.8 million players. Following its release in September 2023, its sequel, "Counter-Strike 2," ranked second in player count, with "Hogwarts Legacy" coming in third. Since its initial release in 2012, CS:GO has consistently maintained its popularity, ranking among the top games on Steam for over a decade. Relevance: Valve Corporation has announced new guidelines for game developers regarding publishing games utilizing AI technology on their Steam platform. In a recent blog post, the company outlined that developers must now disclose the use of AI technology in their games. These updated policies are designed to allow the release of most games that incorporate AI, as stated by Valve in their announcement. You can download Steam for PC, Mac, or Linux, as well as on the Apple App Store or the Google Play Store. | | | |
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| 3 | | At the 2024 World Economic Forum in Davos, tech leaders discussed the future of digital worlds, focusing on the metaverse and AI's role in education, training, and combating misinformation. The panel highlighted AI's potential in personalizing learning and the challenges in data protection and misinformation, especially regarding elections. More: - Tech leaders at Davos emphasized the metaverse's role in revolutionizing digital communication and virtual experiences.
- AI is key in creating authentic, immersive virtual world experiences through improved data models.
- Concerns were raised about privacy issues and the rise of personal information theft due to rapid tech advancements.
- Major tech companies, including Meta, focus on reducing misinformation in upcoming elections.
- The panel highlighted the importance of developing robust security measures to protect users in increasingly sophisticated virtual worlds.
Zoom Out: - 54% of experts predict that by 2040, the metaverse will become a refined, fully immersive, and well-functioning part of daily life for over half a billion people worldwide.
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| 4 | | LG Electronics, led by CEO Cho Joo-wan, plans to release an XR device by 2025, focusing on VR, AR, and MR technologies. This move comes after the company's long-standing role as a component supplier for XR giants like Meta and Apple. More: - LG's television division is developing the XR device, aiming for an early 2025 release, leveraging its experience in component manufacturing.
- Previously, LG partnered with Meta for the Quest 3, supplying microLED and microOLED technologies, batteries, and Innotech components.
- LG also collaborated with Oorbit in 2023 to develop metaverse technologies for LG TVs, enabling high-fidelity XR content streaming.
- The firm has created XR components for AR/VR/MR headsets, notably for Apple's Vision Pro and other high-end devices.
- LG's entry into the XR device market follows significant players like Apple and Sony, indicating a competitive shift in the industry.
Zoom Out: - LG announced in April 2021 its departure from the mobile phone business due to six years of losses totaling $4.5B, with plans to sell existing inventory and provide limited-time support and updates for current devices.
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| 5 | | Japanese students can now attend high school in the metaverse as anime avatars and earn real-world diplomas. The project, led by AOMINEXT and Yushi International High School, offers a credit-based course recognized by Japan's Ministry of Education, Culture, Sports, Science, and Technology. More: - AOMINEXT's initiative allows students to attend classes remotely using 3D avatars, blending virtual and physical education.
- This virtual high school in Japan provides free VR equipment to students, enabling access from anywhere in Japan or overseas.
- The curriculum includes a three-year credit-based course, equivalent to traditional high school diplomas in Japan.
- The virtual environment offers an inclusive space, allowing students to engage without concerns about gender or appearance.
Zoom Out: - The XR Association (XRA) and the International Society for Technology in Education (ISTE) reported that 77% of educators recognize immersive technologies as tools that enhance student curiosity and engagement in the classroom.
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| 6 | | U.K. startup VividQ claims to have developed the world's first "retina resolution" holograms, significantly advancing holography technology. These holograms are engineered to match the resolution and focus cues of the human eye, providing an exceptionally natural viewing experience, and are set to revolutionize next-generation VR headsets. More: - VividQ's holograms are created by engineering light waves to render 3D objects, mimicking how we perceive real-world objects.
- The company utilizes high-performance 4K display hardware to project these computer-generated images.
- This technology aims to enhance VR and MR applications, particularly gaming, by offering unparalleled immersion and realism.
- VividQ's partnership with JVCKenwood (JKC) involves using high-performance LCoS displays to bring these holograms closer to the consumer market.
- The holograms can adjust to a user's eyesight, potentially eliminating the need for glasses in VR applications and reducing headset bulk.
Zoom Out: - During the annual Connect developer conference in September 2023, Meta CEO Mark Zuckerberg forecasted that holograms would become commonplace in the near future.
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- According to a report, executives at Magic Leap believe that the metaverse development should prioritize real-world applications amidst short-term gains in metaverse tokens.
- NTT DOCOMO has developed a generative AI system to create metaverse NPCs from text descriptions.
- Wi-Fi 7, officially known as IEEE 802.11be and the successor to Wi-Fi 6 and 6E, has been certified and launched, promising faster internet speeds and will soon be available in consumer devices.
- NPR has selected a range of VR fitness apps and games to help achieve exercise goals in 2024, based on their testing.
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 | Freelance | | This newsletter was curated by Vildana. In addition to Inside Daily Brief, she also contributes to Inside Metaverse. She holds an MSc from the London School of Economics (LSE). You can reach her at vildana@inside.com or her social media platforms, Twitter or LinkedIn. | | This newsletter was edited by Aaron Crutchfield | |
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