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| Happy New Year! Here are today's top stories in podcasting. - BBC Sounds announces its top podcasts for 2023
- Comedian Jake Shane announces new podcast
- Golden Crane Podcast Award winners announced.
Thanks for reading! Christopher
p/chris951156 | |
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What the data says: Uncanny had the biggest jump of shows that were in 2022's Top 10 to shows that were in 2023's Top 10. It moved up six spots from the 10th most popular podcast in 2022 to the fourth most popular one in 2023. Just One Thing - with Michael Mosley also saw a jump in listenership year-over-year. It went from the sixth most-listened-to show in 2022 to the second most-played podcast in 2023. Relevance: BBC Sounds, the British Broadcasting Corporation's streaming music, radio, and podcast platform, released the Top 10 most popular podcasts for 2023. Newscast, the on-demand U.K.-focused news podcast, remained the top podcast for the second straight year. The American version, Americast, made it into the Top 10 at No. 10. In 2022, Ukrainecast was No. 3 at the end of the year. More data: The BBC reported that BBC Sounds listenership grew 34% year-over-year based on Q4 numbers. The corporation said that the mix of both new and existing shows helped lead to the rise in numbers. For the first time this year, the BBC Sounds annual figures included data from smart speakers, which began being collected in April 2023. |     | |
| 2 | | TikTok comedian Jake Shane, who boasts over 5 million followers on his social channels, is launching a new podcast called Therapuss with Jake Shane. The new show will launch on Thursday, Jan. 4, and be available wherever you listen to podcasts. More: - Known for his viral skits on social media, Shane is branching out his popular video series on Instagram Stories called "Tell Me What's Wrong" into a fully-formed podcast.
- The show will loosely follow a therapy session with listeners calling in and sharing their problems. Shane will be joined with rotating co-hosts to help the callers.
- Callers will receive a "pusscription" and they'll be "pusscribed" a pop culture remedy for their woes.
- Shane told Variety that he is looking forward to engaging with his audience in more long-form content. "I'm excited to just talk more about my life and stories about my life because sometimes it's really hard to get people's attention on TikTok," Shane told Variety. "But I think the people listening will hopefully have some interest, and then I can have all my friends on, cool guests, and just really have a space for me to show that I can talk and can make people laugh longer than just in a 45-second skit, I can make people laugh for a 30-minute podcast."
- Shane hasn't named the rotation of co-hosts yet.
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| 3 | | The third annual Golden Crane Podcast Award winners were finally revealed last week by the Asian American Podcasters Association. The ceremony took place back in August in New York City with Stories with Sapphire repeating as an award winner for Best Bingeworthy podcast. More: - The rest of the winners were all first-time winners. The list of winners included The Everyday Talent Podcast for Best Arts + Crafts / Creativity, Ten Thousand Things for Best Asian Culture: Stories and Experiences, The Children's Hour for Best Podcast Produced for Kids, Inclusive Collective for Best Business/Finance, Table Read Podcast for Best Drama/Fiction, and more.
- Other winners included The Official Warrior Podcast (Best Entertainment/TV/Film), The Side Hustle Club (Best Entrepreneur/Solopreneur), Outside/In (Best History), Ten Thousand Things (Best LGBTQ+), Inside China (Best News), Mommying While Muslim (Best Parenting), The Unofficial Official Story Podcast (Best Unique + Fun), and The Imaginal Podcast (Best Wellness/Self-Improvement).
- "We were incredibly excited to have brought the GOLDEN CRANES to a place steeped in history and rich in Asian American heritage," said Andy Wang, co-founder of the Golden Crane Podcast Awards. "This year's event was our most memorable and impactful yet, as we gathered together to recognize the diverse voices that make up our thriving podcasting community."
- The ceremony took place at Dim Sum Palace in Chinatown and featured a keynote speech from author Thomas Lee.
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| 4 | | The total number of new podcast episodes for December was 1.7 million, which was down 11.1% from November. Livewire, which verifies every new podcast episode to track which podcast hosting companies are putting out episodes, reported that Spotify for Podcasters was the top podcast host of the month. More: - Spotify for Podcasters hosted 30.4% of the total new podcast episodes in December, by far the most and a new record for the company. The platform raised its overall percentage by 0.4% from November.
- Buzzsprout was the second most active host in the month, hosting 8.1% of new episodes, while Spreaker came in third with 5%.
- Buzzsprout saw its overall percentage dip month-over-month by 0.2%.
- Other notable hosts included Megaphone (4.3%), Omny Studio (4.2%), Podbean (3.8%), Libsyn (3.7%), Soundcloud (2.9%), and Acast (2%).
- It shouldn't be a shock that new episode numbers dipped in December, as many podcasts rerun episodes during the holiday season.
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| 5 | | The Joe Rogan Experience saw its streak of dominance take a momentary dip on the Spotify U.K. charts as the show was passed by a new podcast by Burnie Burns. Rogan's show has dominated the Spotify charts all over the world since signing a deal with the platform in December 2020 but recently fell to No. 2 in the U.K. More: - The Joe Rogan Experience has been passed by Morning Somewhere, the new podcast from Burns, the former Executive Producer at Rooster Teeth.
- Rogan's podcast still holds the top spot in the U.S. and recently retook the top spot from Burns in Australia. He is also behind Morning Somewhere in Ireland at the moment.
- The contract Rogan signed with Spotify is reportedly up in 2024, so it remains to be seen whether or not the two sides will come to a new agreement.
- The Joe Rogan Experience is arguably the most popular podcast in the world, currently ranking No. 1 in the U.S., Canada, and Australia while landing in the Top 10 in Sweden, Ireland, Norway, Denmark, and New Zealand.
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| 6 | | Spotify is now hosting more than 100,000 video podcasts on its platform, according to Tubefilter. The audio platform made the switch in 2020 to host video and audio podcasts for listeners. More: - Spotify says that it notices a shift in listening preferences as video podcasts are consumed more between 6 p.m. and midnight, as opposed to 1 a.m. to 5 p.m., where listeners prefer audio podcasts.
- Video podcasts have seen steady growth since the company began investing in them four years ago.
- Certain genres of video podcasts are growing more rapidly, with comedy being the top genre overall.
- Comedy accounts for 27.55% of all video podcast viewing time.
- Spotify plans to "invest more deeply" in video podcasting in 2024 "with plans to improve both the creation and listening experience."
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| 7 | | Quick Hits: - Calendly is more than a scheduling link. Teams are seeing a 2x conversion rate, +30% retention, and 323% ROI. Join 20 million people — Sign up free.*
- Tenderfoot TV has asked a federal court to dismiss its lawsuit against Audacy and its podcast division Cadence13, which it filed in August, claiming the company failed to make payments for its sales contract.
- OP3's open data shows that iOS 17 is now being used by 75% of Apple Podcast listeners, which is significant because the changes made in iOS 17 have resulted in a 5-6% drop in listenership across shows.
- PBS critics weighed in on their favorite podcasts of 2023.
- Read Joni Deutsch's, VP at The Podglomerate, predictions on how the podcasting industry will be "bionic" in 2024 with this piece in Harvard's Nieman Journalism Lab.
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 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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