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| Here are today's lead stories in podcasting. - Signal Hill Insights and Westwood One released Podcast Download – Fall 2023 Report.
- Triton Digital released the Australia and New Zealand Podcast Rankers for December 2023.
- Edison Research compares U.S. and U.K. weekly podcast reach.
Have a great weekend! Christopher
p/chris951156 | |
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What the data says: YouTube is the preferred podcast platform for men, while Apple Podcasts skews more toward the female demographic. The overall percentage of total weekly U.S. podcast consumers is 57% men and 43% women. Of the people who list YouTube as their preferred podcast platform, 59% of them are men, while 56% of the people who prefer Apple Podcasts are female, and 51% of those who say they prefer Spotify are male. Relevance: Signal Hill Insights and Westwood One released the Podcast Download – Fall 2023 Report. This extensive report found that Apple Podcasts is overwhelmingly preferred by those they dubbed "podcast pioneers" (people who have been listening to podcasts for four or more years.) Spotify is preferred by those between the ages of 18 and 34. Those who are 50 and older prefer Apple podcasts. More data: Weekly podcast consumers associate YouTube with watching podcasts. Two in five weekly podcast consumers don't pay for cable, and 93% of them use streaming services. The study highlighted the fact that podcasts are a great way for advertisers to reach consumers, as 86% of weekly podcast listeners used an ad-free streaming service in the past week at the time of collection. Listeners also prefer to listen to entertaining ads but remember more feature-driven ads. |     | |
| 2 | | Triton Digital has released both the New Zealand and Australia Podcast Rankers for December 2023. Casefile True Crime is at the top of Australia's rankings for total listeners, and ZM's Fletch, Vaughan, and Hayley leads the New Zealand ranker. More: - Casefile True Crime reclaimed the top spot for the first time since April 2023. Hamish & Andy took over the top spot in Australia in May and kept it for seven months.
- The last time ZM's Fletch, Vaughan, and Hayley was on top of the New Zealand Podcast Ranker was January 2023. It had either been in the second or third spot every month since.
- The Mike Hosking Breakfast fell to No. 2 last month.
- The biggest jump in the rankings in Australia came from everybody has a secret, which rose 73 spots from 108th in November to 35th in December.
- Untidy made the largest leap in New Zealand, going 38 spots from No. 100 to No. 62. Two shows rose 17 spots, as The Happiness Lab with Dr. Laurie Santos moved from No. 93 to No. 76, and The School of Greatness landed at No. 50 from No. 67.
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| 3 | | This week's Edison Podcast Metrics Weekly Reach revisited last week's Edison Podcast Metrics U.K. and pointed out the differences between U.S. and U.K. listener preferences. The weekly reach of comedy podcasts leads the way in both countries, earning the highest listenership for those aged 13 and up in Q3 2023. More: - Comedy podcasts were listened to by 35% of weekly podcast listeners in the U.S. during that study. Conversely, they were listened to by 40% of weekly podcast listeners in the U.K. during collection.
- Society & Culture podcasts earned the same percentage of listeners, with 23% of consumers enjoying one of those podcasts in a week.
- The most significant difference between the two countries was the True Crime genre. It has the third farthest reach in the U.S., with 19% of listeners enjoying an episode weekly. It landed fifth in the U.K. with only 11% of the weekly reach.
- News came in fourth in the U.S. and third in the U.K. but reached 19% of listeners in both countries. Sports came in fifth in the U.S. and fourth in the U.K., with 14% and 19%, respectively.
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| 4 | | Podcasts to listen to this weekend! - If you're a fan of reality and unscripted television, you'll love Reality Life with Kate Casey. The long-running daily podcast gives you behind-the-scenes looks at some of your favorite shows as host Casey interviews producers, directors, and talent from reality TV. Standout episodes focus on Surviving Death, Vanderpump Rules, and more.
- Want to know what it's like behind the scenes of a call-in radio show? Josie's Lonely Heart Club premiered yesterday and is "a semi-improvised audio drama set in the studio of New Mexico's third-best romantic advice call-in show." Made by the Good Story Guild, it follows the host, Josie, and her off-air conversations.
- The Comment Section celebrated its 100th episode last week, and host Drew Afualo welcomed her 100th guest this week. Afualo and a weekly guest look at the comment sections of their tagged videos on TikTok each week, and the conversations develop into candid looks at the world.
- For outdoor enthusiasts, Iced Up takes a look at one of the more niche winter activities: ice fishing. Hosts Andrew Gullickson and Luke LaMeer give the audience tips on techniques, gear, and technology to make any ice fishing trip a success.
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| 5 | | The Stanford Graduate School of Business (GSB) is launching a new podcast that focuses on research findings to help people answer life's most complicated questions. Titled If/Then, the show premieres next Wednesday, Jan. 24, and is hosted by longtime Stanford journalist Kevin Cool. More: - If/Then will feature experts and those engaged in top-end research having in-depth conversations about some of the most pressing issues today.
- Topics will include AI, immigration, sustainability, and power.
- In each episode, Cool will sit down with a Stanford professor to discuss the innovations that they are most excited about in a certain field. The conversations will highlight why the topic is important and how it affects our past, present, and future.
- The show will debut with two episodes: a discussion on power systems with Deborah H. Gruenfeld and one about getting people back in offices with Jonathan Levay.
- Episodes will be made available every other Wednesday on your preferred podcast platform.
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| 6 | | The latest season of Blindspot, the podcast collaboration between The History Channel and WNYC Studios, premiered today. This latest season, subtitled The Plague in the Shadows, looks at the HIV epidemic. More: - The Plague in the Shadows focuses on the largely untold story of communities of color that suffered greatly during the HIV outbreak of the mid-1980s.
- Episodes will highlight a pediatric ward in Harlem, a women's prison in upstate New York, a drug market in the South Bronx, and more.
- Hosted by Kai Wright, the six-episode season tells the story of the most vulnerable people during the time of the epidemic and how lawmakers and politicians looked the other way.
- The podcast will be accompanied by a photography exhibit in New York City by Kia LaBejia, who was born HIV-positive and saw her mother die from the disease when she was 14. The exhibit will open at The Greene Space at WNYC on Jan. 25.
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| 7 | | Quick Hits: - Enhance multichannel personalization efforts to build customer loyalty. Learn to master true personalization with the help of AI.*
- PodInbox, the platform for podcasters to receive audio messages from fans, has rebranded as Fanlist and has dropped its paid plans. Podcasters can create a podcast fan page for free.
- Dinner's On Me with Jesse Tyler Ferguson returned for a new season. The premiere episode featured Ed O'Neill, who played Ferguson's dad on Modern Family.
- The Why with Dwyane Wade debuted yesterday from iHeartPodcasts. Hosted by the three-time NBA champion and Hall of Famer, each episode will feature conversations with the biggest names in sports, business, fashion, and music, how they got to where they are, and the best ways to keep innovating.
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 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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