With help from Ruth Reader and Mohar Chatterjee In the national arguments about how to make the internet safer for kids, “age gating” — a way to keep out underage users — is growing in popularity among would-be regulators. It sounds simple: having visitors confirm they’re old enough to access a website. Already, 19 states have passed laws requiring mainly two kinds of sites — social media and porn — to verify their users’ ages. And on Tuesday, federal regulators for the first time ordered an app to keep children away, with the Federal Trade Commission and Los Angeles District Attorney's Office accusing the anonymous messaging app NGL of using shady tactics to market to kids. But how do you build a wall to keep kids out? As a policy solution, it steers straight into a host of tech problems that companies (never mind regulators) haven’t really solved. In the NGL case, the FTC ordered the company to impose an age-verification system that locks out any minors. Specifically, the system has to be a “neutral” age gate, meaning it needs to pose the question without hinting at why it was asking: for example, “How old are you?” rather than, “Are you older than 18?” Regulators also discouraged NGL from mentioning certain features would be unavailable to anyone under a certain age in an attempt to stop kids from hitting the back button and lying about their ages. Is asking in a different way really the best enforcement method? Haven’t more technologically sophisticated methods become available? Maybe not — and the problem illuminates bigger issues around privacy and free speech rights on social media. Meta in 2022 began testing facial age estimation, which uses AI to guess a person’s age by analyzing the geometry and features of their face. A recent evaluation by the National Institute of Standards and Technology showed the technology’s accuracy varies, and it struggles with poor image quality, although the software has shown some improvement over the past decade. Other proposed age verification methods don’t use biometric data, but may run into their own legal or ethical issues. One online store selling tobacco products asks customers to provide their full legal name, permanent address, date of birth and the last four digits of their social security number to place an order. The company then verifies this information automatically with third-party software, which checks it against public records to confirm the purchaser is at least 21 years old. If the records don't match or customers prefer not to provide their social security number, they must upload a valid government-issued ID for manual verification. Proponents of facial recognition and third-party verification claim that users prefer them over providing formal identification — but privacy advocates have warned those methods are too intrusive. Critics also say that extreme age verification tools could exclude adults who are legally entitled to visit the sites they want. In its next term, the Supreme Court has agreed to consider whether a Texas law requiring porn websites to verify users’ ages to limit access for minors violates free speech protections under the First Amendment. The question of how to age-gate has flummoxed regulators overseas as well. In 2022, the French Commission on Information Technology and Liberties scrutinized methods for online age verification, including payment card checks, facial recognition, offline validation, ID submissions, government tools and inferential checks. Their report concluded none met all of three standards: “sufficiently reliable verification, complete coverage of the population, and respect for the protection of individuals’ data and privacy and their security.” Australia’s eSafety Commission concluded that current age verification technologies aren’t mature enough to ensure both online safety and user privacy. Instead, it recommended improving child safety through industry codes, transparent platforms, and better parental support. NGL co-founder Joao Figueiredo disputed claims that his site improperly targeted a young user base as “factually incorrect.” Still, he told DFD in a statement that he is up for making changes the FTC suggested (the 18-plus age gate is already in effect) and thinks the rest of the industry should follow suit. “We think the agreement is in our best interest,” Figueiredo said. “The agreed upon age-gating and other procedures will now provide direction for others in our space, and hopefully improve policies generally."
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