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| Here are the top stories in today's newsletter. - Spotify unveiled its Spotify Wrapped 2023 campaign.
- RAJAR's MIDAS Autumn 2023 survey was released
- Realm and IGN reach mutually beneficial partnership
Thanks for reading! Christopher
p/chris951156 | |
| 1 | | Spotify launched its annual Spotify Wrapped campaign yesterday with the unveiling of Spotify Wrapped 2023. Spotify Wrapped for Podcasters was released for the fifth consecutive year. More: - Spotify had eight of the original and licensed Top 25 Global podcasts this year as The Joe Rogan Experience finished as the top podcast in the world.
- The Joe Rogan Experience (#1), Call Her Daddy (#2), anything goes with emma chamberlain (#4), Serial Killers (#8), Case 63 - all languages (#13), Armchair Expert (#18), Gemischtes Hack (#20), and Conspiracy Theories (#25) were the eight Spotify Originals.
- The rest of the top five included Huberman Lab (#3) and On Purpose with Jay Shetty (#5).
- Spotify announced what the most talked about topics were for podcasts by month.
- "Nepo Baby" discourse, Tom Brady's retirement, and Taylor Swift and the Eras Tour were some of the topics.
- Ozempic, AI, and the return of Pamela Anderson were yearlong discussion points.
- "Podcasts are the perfect format for audiences and fans to engage in cultural moments due to a few key factors," said Lizzy Hale, Head of Podcast Editorial at Spotify. "Many of the best podcast hosts are journalists or experts themselves. They are the ones reporting on these stories, and in the podcast format, they can bring their stories to life."
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What the data says: Podcast listeners in the U.K. most often consume shows while they are working or studying, as 24% of respondents chose that as their top answer. Relaxing or not doing anything in particular came in second with 19% of the vote, and driving and traveling came in third with 18%. Doing household chores was the other answer that earned double-digit percentages, as it got 10% of the vote. Relevance: RAJAR, the U.K.'s leading radio industry body, released its MIDAS Autumn 2023 survey, which takes a look at how the U.K. consumes audio. It sampled 2,410 adults ages 15 and older by having them complete a seven-day online diary about their listening habits. More data: The survey found that 63% of podcast listeners listen to more than half of the episodes that they download. 72% listen to all or mostly all of their downloaded shows. 80% of those asked listen to one to three podcasts a week. Comedy is the most popular podcast genre in the U.K., followed by News and Politics, Sports, and True Crime. | | | |
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| 3 | | Realm, the audio entertainment and podcast company, announced a partnership with gaming news and entertainment platform IGN. The partnership will focus on the monetization, development, and distribution of podcasts for each company. More: - The two companies both focus on fiction podcasts, and Realm will manage over 2,500 hours of existing IGN content, mostly unscripted content.
- The biggest takeaway from the announcement is that Realm will develop the video game High on Life, the recent breakout hit from Squanch Games, into a scripted podcast.
- "We just were really on the same page about the opportunity," Realm CEO Molly Barton told Inside. "(We thought about) how exciting it is for people who love a particular video game, play it for 80 hours, and then have to wait for something else to come out, a new release. So this is sort of tapping into that, and building out the story world of those immersive, gripping experiences is so exciting."
- The multi-year deal will aim to grow audience engagement for both companies and focus on the gaming and genre ecosystem.
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| 4 | | Podcasts to listen to this weekend! - Life and Art from The Financial Times is a twice-weekly culture podcast that features host Lilah Raptopoulos discussing the most important topics in film, TV, music, and books. This Friday's episode will break down the most recent episodes of The Crown.
- For football lovers, Up & Adams is a sports-focused podcast that offers a simulcast on FanDuelTV while just picking up YouTube distribution. Host Kay Adams is traditionally joined by a rotating crew of guests, but for the second season, consistent guests will include New York Giants quarterback Daniel Jones and San Francisco wide receiver Deebo Samuel.
- Movie lovers will love Leaving the Theater, as host Ronald Young Jr. records reviews of movies just after leaving the movie theater. It provides real-time reactions to the biggest movies in theaters today. Check out Young's most recent episode that discusses the latest Hunger Games film.
- In preparation for Dateline NBC's latest podcast, Mortal Sin, which debuts Dec. 5, catch up on, relisten, or listen for the first time to Murder in Apt. 12. One of the most popular podcasts this year on Apple Podcasts, it follows the murder investigation of Nora Dirksmeyer, a beauty queen killed before her 20th birthday.
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| 5 | | Podimo, Europe's fastest-growing podcast subscription service, is testing out a new AI feature that will help listeners choose new podcasts. The conversational interface is named "Conversational Search" and marks Podimo's first venture into AI-supported browsing. More: - The AI chatbot will assist listeners by gaining a deeper understanding of what they want to listen to through a discussion with them.
- It will launch in the German and Danish markets on a trial basis through the end of the year.
- The chatbot will browse Podimo's catalog and suggest new podcasts for listeners based on what they have said to the AI.
- "At Podimo, our vision is that AI will solidify its place as a cornerstone of the platform in the future," said Alexa Lion, Senior Product Manager at Podimo. "Through this pilot, Podimo is essentially "shipping to learn: about a new opportunity space, about our users' behavior, and whether browse will be conversational in the future."
- Podimo expects to be able to launch this in other markets in the near future.
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| 6 | | Magellan AI released its October research for podcast advertising spending and noted that spending went up in the month by 3.5% for the top 15 shows. The combined spend of those shows reached $48.47M. More: - Better Health remained the top spender in podcast advertising but spent less in October than it did in September.
- Amazon advertised in the most shows in October — 1,567 — and preferred sports podcasts to do so. It spent just over $6.6M in the month.
- Six of the top 15 companies spent the most on comedy, and six spent the most on sports podcasts. Three chose to spend most of their money on society and culture podcasts.
- Of note, SimpliSafe spent $2.5M across only 141 different podcasts.
- Kia upped its podcast spending by 1,023%, going from $25,800 in September to $289,000 in October.
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| 7 | | Quick Hits: *This is a sponsored post. | | | |
 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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