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| Hey Insiders! Welcome back to another issue of Inside Podcasting. Today, we look at a great tool for podcasters from Ausha, which podcast platforms are gaining the most shows recently, and which spooky show has a new partnership deal. We also touch on Audioboom's Q4 predictions and a child actor's new podcast. Also see at Inside.com: Venture capitalists pitch to founders in our live-stream reverse demo day event, "Meet Our Fund 5," happening today.
Check it out! Christopher
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| 1 | | Ausha, the podcast marketing platform, has launched Podcast Search Optimization (PSO) to help boost show searchability. The Ausha PSO Control Panel is a tool that will monitor the listings of shows in different podcast app search results and suggest keywords they may want to rank for to boost the results. More: - Ausha's tool will optimize a podcast's metadata to boost the show's visibility within a podcast platform's search bar.
- According to a study by The Podcast Host, 40% of listeners search for shows directly in the podcast listening app, and 58% will type in a genre and choose a show based on that.
- PSO will help shows drive up the search rankings to make the shows more likely to be seen higher up in searches.
- It will choose keywords associated with a show and help creators understand which ones their show could rank for.
- This will also provide results in real time to help creators track how their SEO adjustments are working.
- PSO will also give a Visibility Score to each show that utilizes it, allowing creators to see how their show ranks initially and provide them with something to work to improve on.
- It will also be able to track shows in multiple countries to see how the search results are landing across the globe.
Q: When you are looking for a new podcast to listen to, do you search in your app for a show by genre, or do you seek specific recommendations elsewhere? Join the conversation here. |     | |
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What the data says: Ever since the recent upgrades to Spotify for Podcasters and the announcement of Megaphone at Podcast Movement, Spotify has seen its hosting platform grow, especially over the past 30 days. The two platforms have gained the most shows that have changed hosts in the past month, earning a positive of 77 and 54 shows, respectively. Acast was up a total of 53 shows over that time, while Captivate was +25. RedCircle, Substack, and Audiomeans have all gained double-digit totals of shows from other platforms. Relevance: Podnews tracks the host changes for podcasts, and the most recent 30 days' worth of data shows the significant shift in Spotify's platforms. It follows the overall total that podcast hosting platforms finish up or down regarding host changes over 30 days. Spotify for Podcasters lost 93 shows but gained 170 to finish up 77. Megaphone gained 175 shows but lost 121 to finish +54. More data: Plenty of platforms are currently down over the past 30 days, including Buzzsprout, which lost 76 and only gained 39 for a -37 overall. Libsyn also was hit hard, losing 105 and gaining 64 for a -41. Omny Studio (-40), Soundcloud (-59), and Spreaker (-30) have seen numerous shows leave over the past month. | | | |
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| 3 | | PodcastOne announced that it has signed an exclusive multi-year partnership with Nighty Night, the Rabia Chaudry-hosted anthology series. Chaudry, the best-selling author and attorney, is best known for her childhood friendship with Adnan Syed, the subject of the first season of Serial. More: - Chaudry's New York Times best-selling book, Adnan's Story, is about the trial of Syed, who was convicted of killing his girlfriend, Hae Min Lee, in 2000.
- Season One of Serial looked at the trial, and in 2022, he was released from prison after his conviction was vacated.
- Nighty Night is a podcast about bone-chilling stories that are a mix of original content and forgotten horror classics.
- The anthology show has earned over 3 million downloads over its 41-episode run with Kast Media.
- "We have been long-time fans of Rabia for her work as an esteemed podcast host and for her work as a revered advocate," said Kit Gray, President and Co-Founder of PodcastOne. "Rabia and her work with Adnan Sayed, told through the podcast Serial, put podcasting on the map for mainstream audiences. We are thrilled that she is joining us at PodcastOne and look forward to welcoming her to our family of podcasters."
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| 4 | | Audioboom, the podcast publisher, has promised a turnaround in Q4 of this year and expects to see profits and growth by the end of the year. The company announced that revenue is down more than 10% in 2023, which has sent the company into a loss. More: - Revenue for the first nine months, ending Sept. 30, was down 12% year-over-year.
- Audioboom CEO Stuart Last said that he expects revenue of at least $19M in Q4 and return to a positive EBITDA.
- "Across 2023, we have made improvements in key areas of our business in order to accelerate our path back to growth," said Last.
- Audioboom will look to the "continued growth of the Audioboom Creator Network" to help turn a profit.
- The company is also expecting "record revenue" in 2024 to continue an upward revenue climb.
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| 5 | | Former The View host Meghan McCain has announced Citizen Cain Productions, a new production company that will produce podcast, scripted, unscripted, and documentary content. McCain's goal is to highlight untold stories from a female perspective. More: - McCain, the daughter of former U.S. Senator and presidential candidate John McCain, launched the first show, Meghan McCain Has Entered the Chat, which debuted today.
- The show will be focused on trending news, American culture, and celebrity gossip. Confirmed guests for upcoming episodes include Sen. Ted Cruz and reality TV star Erika Jayne.
- McCain will bring her podcast to the screen for a digital talk show in partnership with Kin Community and Teton Ridge.
- "The inspiration is what I'm talking about on my group chats all day," McCain told Variety. "I'm giving all my friends this free content, and now, I'm putting it into a podcast."
- Citizen Cain Productions will have a documentary podcast hosted by Ashley Bettis about the Touchdowns and Tutus charity event based in Canton, OH. It will also feature a podcast focused on Gail Thackray's life and a documentary project with Steven Leckart.
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| 6 | | The first trailer for the latest Lemonada Media original podcast, Hard Feelings, was unveiled with host Jennette McCurdy hosting the weekly series. The former child actress and best-selling author of I'm Glad My Mom Died hosts a raw and open podcast debuting a week from today, Oct. 24. More: - McCurdy's memoir, which chronicled her rise to fame and her difficult upbringing, serves as a backdrop for the show as it will tackle topics like jealousy, shame, and social anxiety.
- "Recording episodes of my podcast has been so fulfilling for me," said McCurdy. "I feel an intense emotion, grab my phone, and start recording what comes out, which is often surprising and fun and messy and thought-provoking. I'm so grateful to be partnering with Lemonada, a team who has completely supported and trusted my vision."
- McCurdy starred in iCarly, Sam & Cat, and other Nickelodeon shows in the early 2000s.
- Her book stayed at No. 1 on The New York Times bestseller list for eight consecutive weeks in 2022 and remained on the list for over a year.
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| 7 | | Quick Hits: - The Engine of the Century? The boldest engine innovator in 150+ years is taking investors for just a few more days. Invest in LiquidPiston by 10/24.*
- The second season of Missing Pages, the Webby Award-nominated and chart-topping podcast produced by The Podglomerate, premieres on Oct. 23. Host Bethanne Patrick will discuss the rise of Colleen Hoover, figuring out who owns what in fan fiction, literary scams, and more this season.
- The second season of Deep Purpose, hosted by Harvard Business Professor Ranjay Gulati, premiered yesterday and focuses on business leaders discussing the business decisions they made and the real results that came from them.
- Carlos King's Reality with the King has joined QCODE after previously being with Stitcher.
- Don't wait for IPOs to make your move. Sandhill Markets offers access to pre-IPO shares of Stripe, Anduril, OpenAI, and Databricks.*
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INSIDE PODCASTING LEADERBOARD (30 DAYS) |
 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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