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| Hey Insiders! Welcome back to another issue of Inside Podcasting. In today's newsletter, we discuss the latest podcasters to earn Spotify's RADAR distinction, podcast listening habits in Nigeria, and the fact that podcast listening dropped in September. Don't forget to scroll to read our podcasts to listen to this weekend and see which podcast was just added to Lemonada's lineup. If you find this newsletter useful, please share it with your friends and colleagues. Thank you. Christopher
p/chris951156 | |
| 1 | | Spotify unveiled its second class of RADAR, which highlights up-and-coming artists, songwriters, and podcasters. There were podcasters chosen from the U.S., Spain, Italy, Australia, and France, as Spotify has selected these shows as some of the shows that audiences need to listen to. More: - The five U.S. shows that were selected are Brown Bag, The BCC Club, Just the Nobody's, Good Children, and The Scottie & Sylvia Show.
- The shows cover topics like Hispanic and Black culture, LGBTQ stories, Internet topics, conspiracy theories, and more.
- Spain's podcast selections include Radio La Pera, Coquetas y Bravas, Sofa, manta y crimen, La placita amarilla, and Somos Estupendas.
- Italy's podcast selections include Brivido Coatto, POV il podcast, Power Pizza, Questo podcast NON ESISTE, and CineFacts.
- Australia's selections include Half-Arsed History, The Tom and Frenchy Podcast, and We Don't Have Time for This.
- France's selections were Cordialement, Zoé, Thread Horreur, Zinzin, 4 quarts d'heure, and Bip Sonore.
- RADAR was created to help artists find new audiences, and the 23 shows selected represent wide-ranging topics and creators.
- "RADAR is about recognizing emerging podcast talent on Spotify, inspiring listeners to discover new voices, and building new fan-driven audiences for creators," said Bryan Thoensen, senior director and head of content partnerships at Spotify. "We're proud to unveil the second class of RADAR Podcasters — a diverse group from around the world — and excited to give these shows some much-deserved time in the spotlight."
Zoom Out: Q: What's your preferred way to learn about new podcasts? How do you hear about new shows? Join the conversation here. |     | |
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What the data says: Most Nigerians find out about podcasts from social media, as 71.7% of respondents cited it as a way to learn about new shows. Recommendations from friends and family, aka word of mouth, is also a top option, gaining 56.7% of responses. Learning about new shows from the platforms or apps they listen on was another top option, earning 45% of responses. Relevance: Tony Doe Media, a radio and podcast consultancy based in Lagos, Nigeria, released a study, "Podcast Listening Habits in Nigeria — 2023." 500 respondents over six months were surveyed to learn more about how Nigerians interact with podcasts. 35.8% of respondents listen to podcasts regularly (multiple times a week). 34.2% said they listen occasionally (once a month to once a week). More data: Personal development and self-improvement podcasts were the No. 1 genre of podcasts listened to, with 56.7% of the vote. Society and culture earned 53.3% of responses, and music and arts earned 32.5%. Eight different genres earned at least 18% of the vote. 94.2% of respondents listen to podcasts on their smartphones, while 46.7% prefer to stream and download their shows. Over the past year, podcast listening has grown as 41.7% of respondents answered that they listen to more shows now than a year ago. | | | |
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| 3 | | Podtrac's monthly look at the top podcasts, publishers, and networks found that podcast downloads decreased by 10% in September. The unique monthly audience for all but two of the Top 20 publishers decreased from August to September. More: - The average monthly U.S. audience for the top 20 publishers decreased 10%, and total global downloads for those publishers also fell 10% month-over-month.
- Total global downloads are down 5% year-over-year for the top 20 publishers.
- The combined audience for the Top Sales Networks also fell by 5% from August to September.
- The top three podcasts in terms of unique monthly audience remained the same in the U.S., as The Daily, Dateline NBC, and Up First held the top three spots.
- The two publishers that gained in unique monthly U.S. audience were The Walt Disney Company and Fox Audio Network.
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| A message from our sponsor, Sandhill. |  | | IPO Season is back! Recent IPOs from companies like Instacart, Klaviyo, and Arm have opened the door to more startups going public in the coming months. Sandhill Markets opens up access for accredited individuals to invest in these institutional Pre-IPO deals like Stripe, Anthropic, Databricks and Epic Games. How does it work?
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| 5 | | Lemonada Media continues to build its roster of shows as it added The Deep Dive, hosted by June Diane Raphael and Jessica St. Clair. The two veteran podcast hosts and comedians discuss what it's like to try to survive adult womanhood. More: - The show features Raphael and St. Clair taking a look into their "real lives" each week and discussing ways to find joy while balancing motherhood, family, grief, and loss.
- "As huge fans of so many Lemonada podcasts, we are thrilled to find a home for The Deep Dive at Lemonada," said Raphael and St. Clair in a joint statement. "We can't wait to continue bringing our listeners more of the 'LET US LIVE' attitude they've come to expect from us, and we're so excited to welcome our new Lemonada listeners with open arms!"
- The Deep Dive is already available at Lemonada, and new episodes stream weekly.
- Lemonada recently added The Sarah Silverman Podcast to its lineup, which includes Wiser Than Me with Julia Louis-Dreyfus, Funny Cuz It's True with Elyse Myers, and Choice Words with Samantha Bee.
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| 6 | | Auphonic, the audio editor and record app, has released its new Automatic Filler Cutter, which will cut out filler words in recordings. So far, it has been tested in English, French, German, and Spanish to eliminate filler words. More: - The tool will automatically cut out words such as "um," "mh," "uh," and more.
- In order to utilize it, you must create a production or preset that you're used to and select "Cut Fillers" for "Automatic Cutting" in the Audio Algorithms section on Auphonic.
- When the recording is finished, the filler words will appear as pale red shaded areas in your recording on the production status page.
- You can also remove silence with the Automatic Silence Cutting feature.
- The Automatic Filler Cutter is only available for audio files, not video ones.
- You are able to help Auphonic expand its technology by trying it with other languages besides the four mentioned above.
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| 7 | | Quick Hits: - LiquidPiston's engines are up to 10x smaller and 30% more fuel efficient. Invest as they disrupt the $400B combustion engine market.*
- Chutzpod! announced that its newest season will begin on Oct. 18, with Rabbi Shira Stutman being joined by new co-host Hanna Rosin.
- PodcastOne is partnering with Rask AI to translate and launch new episodes as well as the library of Barbara Schroeder's podcast Bad Bad Thing in Spanish.
- First Dates: The Podcast, hosted by Frankie Bridge and Cici Coleman, debuted its second season today.
- These are the 5 core strategies for cloud innovation that showcase how digital native businesses are harnessing cloud innovations. Read now.*
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INSIDE PODCASTING LEADERBOARD (30 DAYS) |
 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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