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| These are our top stories today: - Wondery announces three FAST podcast channels on Freevee
- Spotify releases Gen Z listening trends report
- The nominations were announced for the 2023 Audio Production Awards in the U.K.
Thanks for reading! Christopher
p/chris951156 | |
| 1 | | Broadening the way listeners can enjoy podcasts, Wondery, the Amazon-owned podcast company, announced three new free ad-supported (FAST) channels launching on Amazon Freevee. They will be the first podcast video channels on Freevee, Amazon's free, ad-supported streaming service. More: - Starting Oct. 31, Freevee users can discover old and new episodes of Wondery podcasts with a mix of on-camera video, cinemagraphs, animation, and show artwork while streaming the podcasts on the service.
- The three channels will be Exhibit C, a true crime channel, Sports, and Wondery.
- Examples of the shows on the channels will include Morbid, Six Trophies with Shea Serrano and Jason Concepcion, Dr. Death, Don't Call It A Comeback, Baby, this is Keke Palmer, Business Wars, and more.
- All FAST channels can be accessed through the Freevee app or within a Fire TV or Prime Video.
- "With podcast video being a means of discovery for many podcast newcomers, we're excited at the chance to grow our listener community through free ad-supported channels on Freevee," said Jeanine Wright, COO of Wondery. "As podcast video become increasingly popular for both creators and consumers, Wondery's FAST channels on Freevee will provide a unique opportunity for brands to expand their reach and curate custom content for podcast fans."
Q: Does the ability to stream podcast channels from your TV or streaming device entice you to listen to or watch more podcasts? Join the conversation here. |     | |
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What the data says: Gen Z has focused heavily on four specific podcast genres over the past year on Spotify. Health & Fitness podcasts saw the biggest growth among the demographic, with an 81% rise in listenership. Other genres saw a jump of greater than 50%: Religion & Spirituality rose by 67% in popularity, Music as well as Government podcasts rose by 59% in listenership, TV & Film podcasts rose by 58%, and Fiction podcasts increased by 57%. Relevance: Spotify released its Culture Next 2023: Top Gen Z Trends report and highlighted the podcast listening tendencies of Gen Z listeners. It noted that Gen Z listeners in the U.S. have generated over 900 million podcast streams on Spotify in the first half of 2023, which was a 48% increase from last year. More data: It doesn't seem to matter how long a podcast is either for Gen Z listeners, as True Crime episodes with an average of over 40 minutes in length and Comedy episodes with an average of over 50 minutes in length saw completion rates over 80%. 50% of Gen Zers in the U.S. feel that podcasts get them closer to the zeitgeist of culture than other media. | | | |
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| 3 | | The nominations were announced for the 2023 Audio Production Awards in the U.K. The ceremony will be hosted by Pod Save the U.K. hosts Nish Kumar and Coco Khan on Nov. 22 at the British Film Institute in London. More: - The ceremony recognizes the achievements of audio content individuals and companies.
- This year's judges panel is chaired by Reduced Listening managing director Joby Waldman, the winner of last year's Production Company of the Year award.
- "The APAs are here to recognize the highest standards in the largely unseen world of audio production, and it's good to see a mixture of established and emerging names on the 2023 nominations list," said Waldman.
- The APAs are put on by AudioUK, the trade body that supports individuals and companies that make podcasts, audiobooks, sound design, radio, and more.
- Producer of the Year Award nominees include Anishka Sharma, Bea Duncan, Jack Suddaby, Katie Callin, Ruth Abrahams, and Steven Rajam.
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| 4 | | Evergreen Podcasts has agreed to a partnership with Nippon Broadcasting System, a leading Japanese media player. Evergreen will now feature a curated catalog of Japanese language podcasts from Nippon. More: - Evergreen will curate shows in the arts and entertainment genre to be distributed across Nippon's network.
- This will help grow Japanese language podcasts in the United States and English language podcasts in Japan.
- "One of the most exciting outgrowths of this partnership is the launch of the Voices of Japan channel on Evergreen," says David Allen Moss, Evergreen's chief creative officer. "This dedicated space will showcase the best of Japanese podcasts, offering a window into the captivating world of Japanese storytelling and creativity."
- Evergreen will also serve as a sales and marketing partner for Nippon in North America.
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| 5 | | PRX, the public media organization that is a top podcast publisher and public radio distributor, announced a new podcast, Monumental, a documentary series exploring the changing nature of monuments in America. The show will be hosted by Ashley C. Ford and focus on what monuments tell us and what they say about who or what is deemed important. More: - The 10-part series will be released weekly on Mondays starting on Oct. 30.
- The first two episodes will be released together on the premiere date.
- Some of the topics of the series will include Christopher Columbus, the Soldier's Monument in Santa Fe, New Mexico, the new Chinatown Workers Statues in Boston, and more.
- More than a dozen audio journalists will contribute stories to the series.
- "We're proud to launch Monumental, intended to uphold our mission of bringing meaningful audio storytelling to listeners everywhere," said Jason Saldanha, Chief of Business Development and Content at PRX. "We hope this ambitious podcast and project is compelling, provocative, and that it inspires more conversations about our collective history and memorialization. It wouldn't be possible without each of the audio journalists, producers, and Ashley C. Ford all helping to bring stories across the U.S. to life. We thank every Monumental team member for their determined work and the Mellon Foundation for their support."
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| 6 | | A study conducted by Coleman Insights commissioned by Podcast Radio states that 81% of U.S. respondents would be very likely or somewhat likely to listen to a radio station that offered curated podcast content for its broadcasts. The study was conducted with a panel of 500 U.S. podcast consumers between the ages of 18 and 64. More: - The study found that Podcast Radio has a broad appeal across the country, with 25% of respondents saying they "love it" and 28% saying they "like it a lot."
- Podcast Radio, revealed by Beasley Media Group, features live "Podjocks" with stations in four U.S. markets currently.
- Those markets are Detroit, Tampa, Charlotte, and Fort Myers/Naples.
- Podcast Radio is now available as a 24/7 format or as a programming block for radio stations.
- It is available now to radio stations and groups on a network/barter basis via KMG Networks.
- "Podcast Radio can help radio effectively play offense to the rise of podcasts as an in-vehicle, in-home, and mobile entertainment choice," said Gerry Edwards, Founder and Chief Executive Officer, Podcast Radio.
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- The early entry nominee deadline for the 2023 Webby Awards is this Friday, Oct. 27.
- Wondery announced the subject of Dr. Death Season 4, which premieres in December. This season will follow Dr. Serhat Gumrukcu, a doctor and scientist who claimed to be on the verge of curing HIV and cancer.
- Inspired Money, a podcast named by Forbes as a Top 10 Personal Finance Podcast by a Financial Advisor, is switching from weekly episodes to weekly livestreams starting tomorrow, Oct. 25, at 6 p.m. ET.
- Underwater, the anticipated podcast featuring Jason Derulo and Alexandra Shipp, released its trailer today, a week ahead of its premiere date.
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 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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