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| Here are the top stories in the podcasting world today. - Magellan AI reveals top podcast ad spenders for January
- Lemonada adds two former Earwolf shows to its lineup, plus David Duchovny's new podcast
- The Podcast Show is returning for a third year
Thanks for reading! Christopher
p/chris951156 | |
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What the data says: BetterHelp reclaimed the top spot on the list of top advertisers for podcast advertising in January 2024. In December 2023, Amazon had taken over the top spot. In January, Amazon dropped down to the second spot on the list. BetterHelp raised its ad spend to $9,070,700, about $1.1M more than it spent in December. Relevance: Magellan AI released its list of the top podcast advertisers for January. While BetterHelp and Amazon were Nos. 1 and 2, respectively, they weren't the only ones spending last month. Eight of the top 10 podcast advertisers increased spending from December to January. VGW, HelloFresh, and Shopify clocked in at Nos. 3, 4, and 5. More data: MGM Resorts International was the biggest mover in January, upping its podcast ad spend from $470,300 in December to over $2.2M in January. Bartesian spent $0 in December before rolling out $425,100 on podcast ads in January, and monday.com went from $100 in December to $268,900 in January. Sports podcasts were the most popular category to be advertised in among the top shows. |     | |
| 2 | | Lemonada Media continues to add to its impressive roster of podcasts, adding two Earwolf podcasts, including one hosted by the founder of Earwolf, and a new show by David Duchovny. The two shows from Earwolf, "Threedom" and "Podcrushed," will also have their ad sales and distribution taken over by Lemonada, as will Duchovny's "Fail Better." More: - "Threedom" co-host Scott Aukerman launched Earwolf back in 2010. The show features him, Paul F. Tompkins, and Lauren Lapkus trying to make each other laugh with irreverent talk.
- "Podcrushed" is hosted by Penn Badgley, Nava Kavelin, and Sophie Ansari and looks at the awkwardness of being a teenager.
- Season 3 of "Podcrushed" will debut on Lemonada in April, while "Threedom" will begin releasing new episodes on Lemonada on Feb. 29.
- Duchovny's "Fail Better" will come out weekly starting in May. Per the company's announcement, the podcast will explore failure "in all its forms, from the professional to the personal, and the ways in which failure, shame, and falling short" shape lives.
- In each episode, Duchovny will sit down with a guest and go through their failures and how to learn from them.
- Guests will include Ben Stiller, Bette Midler, Sarah Silverman, and more.
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| 3 | | The Podcast Show, the largest international podcasting business festival, will return for its third year on May 22 and 23. The festival will be held at The Business Design Centre in Islington, London, U.K. More: - Returning official partners for The Podcast Show include Acast, Amazon Music and Wondery, Audioboom, BBC Sounds, Global, and Spotify. Spreaker joins this year as a new partner.
- Spreaker's debut will coincide with its association in an inaugural The Creator Village, which will offer creators the chance to pitch shows to companies. There will be booths on business advice and feedback for those in the industry and a Creator Stage that will host informative workshops and classes.
- The first speakers for the event were announced, and they include Jenna Weiss-Berman of Audacy and Pineapple Street Studios, Acast CEO Ross Adams, Blanchard House co-founder Rosie Pye, The Fellas Studios co-founder Callum Airey, and more.
- The Podcast Show will host over 130 live panels and sessions, and more than 15,000 people are expected over the two-day event.
- You can book passes here.
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| 4 | | Wondery has announced a new two-part, sci-fi limited series starring "Better Call Saul" star Rhea Seehorn that will debut exclusively on Wondery+ on March 4. The podcast is titled "The Last City" and is a fictional narrative podcast set in a futuristic utopia. More: - The scripted show will be made available everywhere starting April 22. It also stars Maury Sterling, Jeannie Tirado, Skye Lourie, and Celia Rose Gooding.
- The logline from Wondery reads: "In the climate-ravaged year of 2072, Pura stands as a miraculous green haven, a geoengineered paradise that protects lucky residents from the global catastrophes of heat domes, fires, floods, and droughts. Demetria Lopez is Pura's PR fixer, tirelessly promoting the city's idyllic image. But when she stumbles upon a dark secret that underpins Pura's existence, she must decide who and what she is willing to protect."
- Good Energy, a nonprofit story consultancy that focuses on climate change, was a consultant on the series. The head writer of the series is Carmiel Banasky, who wrote for the Prime Video series "Undone."
- Each episode is mixed in Dolby Atmos to provide an all-encompassing experience for the listener.
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| 5 | | Workhouse Media, the talent and content management company that produces podcasts, radio, TV, and digital content, has hired Scott McCarthy as president of Workhouse Sports. McCarthy, who previously worked as VP of ESPN Audio, will help grow the company's sports arm. More: - McCarthy will work alongside CEO Paul Anderson, EVP John McConnell, and EVP Keith Kauffman to expand the company within the sports industry. He spent 12 years as a senior executive for ESPN.
- "I could not be more excited or honored to be joining the Workhouse Media team and getting the opportunity to work alongside Paul, John, and Keith," said McCarthy in a statement. "Over the years, Workhouse has clearly established itself as the preeminent management company for talent and content developers to expand their brands and businesses across multiple entertainment platforms, and I look forward to helping Workhouse further develop their presence in the sports category."
- Workhouse has worked on podcasts such as "Cold" and "The Letter" and has represented radio and podcast hosts from shows like "The Breakfast Club," "Johnjay & Rich," and "Fitz in the Morning."
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| 6 | | Audacy has partnered with three-time NBA champion Danny Green for a multi-purpose role that includes providing NBA inside analysis and hosting a podcast. Green will serve as an Audacy Insider and continue to host his weekly podcast "Inside the Green Room with Danny Green." More: - "Inside the Green Room" will be released on YouTube, the Audacy app, and everywhere podcasts are found. New episodes release on Thursdays.
- The show is co-hosted by Green and sports media professional Harrison Sanford and gives an insider look into Green's life. It frequently features sports journalists, players, and coaches as guests.
- Green will also appear as an NBA analyst on Audacy sports stations around the country as a part of the partnership.
- "I'm excited to join the Audacy team and to be part of a dynamic organization that's leading the pack when it comes to its basketball coverage," said Danny Green. "I'm thrilled to have the opportunity to be in the homes and ears of basketball fans across the country and to share my love of the game with each of them."
Zoom Out: - Green is a 15-year NBA veteran who last played for the Philadelphia 76ers in 2023. He won NBA championships with the Toronto Raptors, Los Angeles Lakers, and San Antonio Spurs. He also won an NCAA championship his senior year at the University of North Carolina.
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| 7 | | Quick Hits: - Discover the trends shaping 2024 and learn how trust will be the key to business success. Shape your strategy and get ahead with this latest report.*
- Realm has added Peter Levin to its Board of Advisors. Levin brings his knowledge of growing media franchises to the board.
- Vox Media has added Trevor Noah, Megan Rapinoe, Charlamagne Tha God, Judd Apatow, and Mark Cuban to its lineup for its official podcast stage at South by Southwest.
- The true crime genre has the largest share of the top 500 podcasts, according to Pew Research.
- Visa and Mastercard have come to a historic $5B settlement, marking a pivotal moment for small business owners. If your business accepts Visa/MC, claim your share today*
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 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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