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| Here are the biggest stories in podcasting today. - SiriusXM to launch new inclusive podcast initiative
- LibSyn reveals February 2024 podcast advertising rates
- Spotify for Podcasters continues to grow its share as a host
Thanks for reading! Christopher
p/chris951156 | |
| 1 | | SiriusXM has announced the launch of "Listen Next," a podcasting initiative that will develop diverse talent and promote inclusivity. The first season will launch on March 19 with the astrology podcast "Stars and Stars with Isa." More: - Listen Next will partner with State Farm to work with diverse-led production to provide an opportunity for the next generation of podcasters to break through.
- Shows that are a part of Listen Next will get a full year of distribution, marketing resources, production support, and more from SiriusXM's Stitcher Studios.
- They will also receive networking opportunities and guidance from executives across the podcasting industry.
- Creators will retain full ownership rights of their work as a part of the initiative. The new wave of creators and shows will "welcome new talent into the SiriusXM family," said program director of Stitcher Studios Kameel Stanley in a statement.
- "We are thrilled to have State Farm joining us in investing not only in the next generation of great BIPOC creators but also in our overall mission to amplify diverse voices and uplift future podcasting superstars," said Mike Reid, Vice President of Revenue Partnerships at SiriusXM Media.
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What the data says: Last month, the average cost per thousand downloads or CPM for a 60-second podcast ad was the exact same cost as it was in February of last year. February 2024's average CPM was $21.99, a rise from January's not-often-seen low of $21.61. In fact, the average CPM hadn't been been as low as January 2023's since September 2020, when the CPM was $21.06. Relevance: LibSyn, the all-in-one podcast platform used by creators and advertisers, released its February 2024 Podcast Advertising Rates. LibSyn's AdvertiseCast marketplace, which is used by advertisers to choose which podcasts are right for them to advertise on, puts out the data and utilizes data for 1,630 podcasts divided into categories based on average listeners per show. The cost per thousand downloads is an important metric currently because of the iOS 17 changes that have affected the total number of downloads for a variety of shows over the past few months. More data: LibSyn found that the three highest CPM categories in February based on delivered advertising were Technology ($27), Education ($25), and Arts ($25). It also noted that advertisers can utilize Fiction, Games, and Music podcasts if they want more accessible CPM rates with highly engaged audiences. | | | |
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| 3 | | Spotify for Podcasters continues to be the top choice for podcasters as it increased its share of the marketplace in February, according to Livewire Labs. Spotify for Podcasters is now being used as a podcast host for 31.2% of new episodes. More: - Spotify for Podcasters gained 0.4% in February, going from 30.80% to 31.2%. It is the largest percentage the platform has ever had for new episodes.
- Buzzsprout came in second with an 8.8% share of new episodes. It was the highest percentage Buzzsprout has had since August 2023.
- Only Spreaker (4.7%), Omny Studio (4.2%), and Megaphone (4.1) have above a 4% share for podcast hosts.
Zoom Out: - Spotify for Podcasters did lose the largest podcast in the world recently as "The Joe Rogan Experience" switched to Megaphone.
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| 4 | | Buzzsprout, the popular independent podcast hosting platform, has announced Buzzsprout for iOS, the company's first iPhone app. The app will allow Buzzsprout users to manage their podcasts easily, wherever they are and whenever they want. More: - The new app aims to simplify life for creators by providing real-time notifications for instances such as an episode being published, hitting a milestone, or adjusting show notes.
- Buzzsprout for iOS will provide access to statistics for a creator's podcast, allowing them to make decisions based on updated information.
- It also provides a quick way to edit a typo in an episode description, post an episode on social media, and publish an episode.
- It is available now on the Apple App Store, and there is a waiting list for those who want to be informed when the Android app will be live.
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| 5 | | PodcastOne continues to add to its lineup of prestigious shows as it has acquired the rights to "The Bitch Bible." This marks the 27th new show acquired by PodcastOne during this fiscal year. More: - "The Bitch Bible" is hosted by Jackie Schimmel and focuses on "a podcast that dares to say what many are thinking but only a bitch would say."
- Past episodes have featured interviews with Jennifer Lawrence, Cardi B, Michael Rapaport, and more.
- As a part of the partnership, Schimmel will begin creating video podcasts to go along with the audio entries.
- PodcastOne, through its parent company LiveOne, will sponsor Pay-Per-View and live events to further expand the show's reach.
- "The Bitch Bible" will be at the forefront of PodcastOne's female-focused network programming, which has amassed over 500 million downloads to date.
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| 6 | | If you ever wondered what it would be like to have a Janet from "The Good Place," aka an informational assistant that gives you an answer to life's most random questions, you'll love a new podcast hosted by the actress who played Janet. "WikiHole" is hosted by D'Arcy Carden, and the first episodes became available yesterday from Wondery and SmartLess Media. More: - Each episode will feature Carden and a panel of comedians going down Wikipedia rabbit holes and guessing how famous events and random mentions are connected.
- The first episode features Lenny Kravitz as the star guest, and the second episode features Kumail Nanjiani, Emily Gordon, and Jonah Ray.
- Wondery+ users will receive exclusive access to episodes and be allowed to listen to each one a week earlier than other listeners.
- New episodes will premiere every Monday and be available wherever you get your podcasts.
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| 7 | | Quick Hits: - Top Performers are seeing a 56% increase in deal generation and productivity when they use this sales framework.*
- iHeartMedia reported its Q4 2023 and full-year results last week, and its podcast revenue was $132M, up 17% from Q3.
- Entries are now open for the 2024 British Podcast Awards. Early bird entries close on April 23.
- Podcast producer and host Julia Longoria has joined Vox Media to host a new seasonal podcast for Future Perfect.
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 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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