| |
| Here is your Podcasting briefing. - 🏀 Ways to Win brings coaching and life advice
- 🇫🇮 Podimo publishes Finland podcasting survey
- 👑 LeBron James and J.J. Redick announce new podcast
Thanks for reading! We welcome your comments! Christopher
p/chris951156 | |
| 1 | | Once the calendar turns to March, all eyes turn toward the NCAA Tournaments, and a new podcast from some familiar faces will take you through what it's like to win in March and life. "Ways to Win," a new podcast from Higher Ground, the production company founded by former President and First Lady Barack and Michelle Obama, is hosted by Kentucky head coach John Calipari and Craig Robinson, the Executive Director of the National Association of Basketball Coaches. More: - Calipari and Robinson will share coaching wisdom and talk to prominent athletes, business leaders, and celebrities about what helps people become leaders.
- The first episode premieres today and features President Obama's March Madness bracket picks. The first few episodes will cover the 2024 NCAA Division I Men's Basketball Tournament, and the show will fall into the interview-style podcast once the tournament concludes.
- Obama has shared his picks for March Madness since his first year in the White House.
- "Ways to Win" is hosted by Acast and will be available wherever you get your podcasts.
Zoom Out: - Calipari has been the head coach at the University of Kentucky since 2009. He won the NCAA championship in 2012 with the Wildcats. He was inducted into the Naismith Basketball Hall of Fame in 2015 after serving as the head coach for the University of Massachusetts, the University of Memphis, and the New Jersey Nets.
- Robinson has been the Executive Director of the National Association of Basketball Coaches since 2020. Previously, he served as the Vice President of Player Development and Minor League Operations for the New York Knicks and Milwaukee Bucks, as well as the head coach of Oregon State University and Brown University. Robinson is the brother of Michelle Obama.
|     | |
| 2 | | 
What the data says: Podimo's name recognition is growing in Finland. 40% of survey respondents have heard of Podimo, compared to only 25% last year. The percentages decreased for Supla and Podplay, as they lost 4% and 2% of responses, respectively. Spotify, still the most well-known podcast service in Finland, remained at 91% recognized. Yle Areena gained 5% in a year, and PodMe remained flat at 30%. Relevance: Podimo, the global podcast and audiobook service, released its annual Finish podcast behavior survey. In February 2024, 1,025 Finns aged 15-64 who listen to at least one podcast a month were asked about their behavior. It found that more Finns are willing to pay for podcast services this year than last year. 62% of respondents are willing to subscribe to podcasts compared to only 49% last year. The most common activity that Finns do while listening to audiobooks and podcasts is housework, with 44% of the vote. More data: 72% of respondents say they listen to a podcast weekly. 37% said they listen to podcasts several times a week. Entertainment podcasts grew 14% in popularity, while news and current affairs (10%) and comedy (8%) also saw gains. True crime dropped three percentage points. 20% of listeners in northern and eastern Finland want more erotic listening content. | | | |
| A message from our sponsor, Ritual. |  | | Did you know up to 70% of the immune system is located in the gut? We all know it's important to stay hydrated, get rest, and eat a balanced diet to support immune health. Prioritizing gut health is also key to supporting immune health, and Ritual’s Synbiotic+ with probiotics LGG® and BB-12® is a game changer. Their 3-in-1 synbiotic provides a comprehensive formula to support digestive and gut health by combining clinically studied prebiotics, probiotics, and a postbiotic in one single-nested minty capsule.* Synbiotic+ features a delayed-release capsule designed to help reach the colon (not the stomach), an ideal place for probiotics to survive and grow. They even conducted a gut model study, which showed Synbiotic+ significantly increased microbial diversity and the growth of beneficial bacteria in the gut – Win. Win.* Try Synbiotic+ today and get 25% off your first month with code INSIDE25. Claim Discount
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. | |
|
| 3 | | Wondery announced that its sports podcast slate has been integrated into Prime Video. Three podcasts, "Alternate Routes," "Six Trophies with Jason Concepcion and Shea Serrano," and "Over the Top with Beadle & Rosenberg," have past and future video episodes available on Prime Video. More: - Prime Video is adding personality-driven talk shows with the addition of Wondery's sports podcast slate.
- The first episodes of the podcasts are free to anyone with a Prime free trial. Other episodes will be available to Prime members only.
- "Six Trophies" touches on NBA news and gives out six pop-culture-themed trophies each week for basketball-related activities.
- "Alternate Routes" is hosted by former ESPN "SportsCenter" anchors Trey Wingo and Kevin Frazier and looks at some of the biggest "what-ifs" in sports history.
- "Over the Top" features Michelle Beadle and Peter Rosenberg discussing the biggest stories in sports and pop culture in a high-energy setting.
- The podcasts are all available wherever you get your podcasts, and they are ad-free on Wondery+.
| | | |
| 4 | | Basketball superstar LeBron James is teaming up with former NBA player and current ESPN analyst J.J. Redick for "Mind the Game," a new basketball-centric podcast. The show is meant to be a pure conversation show about basketball. More: - The show will initially not have any corporate partners, as James wants it to be as organic as possible.
- There are no set advertising sponsors yet, either.
- The two stars are both producing the new podcast with their production companies. James's company is Uninterrupted, and Redick's is ThreeFourTwo Productions.
- The first show debuted today, and each weekly episode will be between 45 minutes to an hour. It is available on YouTube and wherever you get your podcasts.
- The show will not be a debate show, as James and Redick look to dive deep into the game of basketball as a whole.
- "Mind the Game" came to be when the two bounced the idea around in December, and two episodes have already been taped.
Zoom Out: - James, 39, is currently on the Los Angeles Lakers. He is widely recognized as one of the greatest basketball players of all time, having won four NBA titles, four MVP awards, and four NBA Finals MVP awards.
- Redick, 39, retired from the NBA in 2021 after a 15-year career. He was recently promoted to ESPN's top NBA broadcast team and regularly contributes to the channel's NBA programming.
| | | |
| A message from our sponsor, DoiT. |  | | DoiT’s Fast-Track Approach to DevOps Everyone wants to move fast. But you need a strong DevOps foundation to accelerate your AWS workloads and release pipelines — while also increasing automation, monitoring, and reliability. DoiT has helped companies like Rubrik, AutoTrader, and ArangoDB build in the public cloud with their unique approach and expertise. Whether you’re planning EC2, Serverless, Kubernetes, or a mix of technologies and environments, DoiT’s specialists will help you assess readiness, alleviate risks, and create a plan for success. ⏩ Jump start DevOps with DoiT. Get Started | |
|
| 5 | | Thmanyah, a leading podcast network in the Middle East and North Africa, has launched Thmanyah Hosting, a hosting platform that targets advertisers and publishers in the podcasting world. It aims to be a hosting platform for Arabic creators. More: - Thmanyah Hosting has been added to the Radio Thmanyah app, which was unveiled earlier this year as Thmanyah pivoted to becoming a media tech company.
- Thmanyah Hosting is meant to simplify the publishing process for podcasts with a user-friendly interface. It allows creators to publish and manage their own shows and episodes as well as set their own advertising tags.
- The platform will deliver live reporting data to keep creators and advertisers up to date on how their campaigns are going.
- The push to create continuous revenue was part of the reason for Thmanyah Hosting, said Abdulrahman Abumalih, founder and CEO of Thmanyah. "At the beginning of 2024, we made a commitment to develop the Arabic content industry online and empower content creators. With the launch of 'Radio Thmanyah,' we aimed to offer the best podcast listening experience possible to listeners. Now, it's time for publishers and advertisers to complete the circle of content sustainability with Thmanyah Hosting."
| | | |
| 6 | | Kast Media, the podcast company that came under scrutiny for missing payments to its creators, has filed for Chapter 11 bankruptcy in California. The company was accused by Theo Von, Whitney Cummings, and others of failing to pay millions of dollars for content. More: - The company had nearly $700,000 in assets and more than $6.3M in liabilities, according to the bankruptcy filing.
- Kast Media CEO Colin Thomson came under fire last September when Von posted a video to YouTube claiming he was owed more than $4M in back pay.
- Kast owes Von's company $456,398, according to the filing.
- More debts include podcast content, subscription services, and legal services.
Zoom Out: - After Von and other creators came out against Kast Media, Thomson formally or informally offered creators deals that would pay them a partial amount of the money owed and the rest in shares of PodcastOne as PodcastOne was acquiring Kast Media at the time.
- The condition for this deal was that the creators would bring their shows to PodcastOne, a subsidiary of LiveOne. 70% of creators needed to bring their shows to PodcastOne for the payouts to happen. That did not occur, and the deal ultimately fell through.
| | | |
| 7 | | Quick Hits: - Sign up for real-time, easy-to-understand business credit alerts and get the insights you need to help you reach your business goals.*
- Podeo, the leading podcast platform in the Middle East and North Africa, has added "The Mo Show" to its lineup.
- The hosts of "Pod Meets World," the "Boy Meets World" rewatch podcast, are making a documentary about the making of their podcast. Hosts Will Friedle, Danielle Fishel, and Rider Strong confirmed it this weekend at 90s Con.
- Audacy Senior VP of Digital Audio Tim Clarke is exiting his role when his contract expires at the end of the month.
- Visa and Mastercard have reached a groundbreaking $5B settlement, reshaping the landscape of financial transactions as we know it.*
*This is a sponsored post. | | | |
| Upcoming Events | | MAR
27 | | Join DTC industry leaders and CEOs at the pivotal virtual roundtable event 'Shaping the Future of DTC in 2024.' | | | | | | | SEP
1 | | Join the $1M prize AI Challenge: Unleash your creativity and push AI Agents beyond today's limits. | | | | | | * This is a sponsored event | | | |
 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
| |
| |
|
| |
|
| |
Comments
Post a Comment