 PwC Hong Kong has become the first accounting firm to publicly buy virtual land on The Sandbox. The metaverse is viewed as a platform that offers organizations an opportunity to create value through innovation and engage with new customers in virtual reality. More: - The Sandbox is a metaverse platform that allows users to monetize, create, and own digital worlds and game experiences.
- PwC Hong Kong can offer advisory services to brands that are less familiar with the potential Web 3.0 based projects and explore business opportunities in the metaverse ecosystem.
- Sebastien Borget, COO of The Sandbox, adds: "The metaverse is open for business. We welcome PwC Hong Kong to experience how The Sandbox fosters new immersive experiences and ways for brands to connect with customers".
- The Sandbox is a subsidiary of Animoca Brands and has a long list of partnerships, including Adidas, Snoop Dogg, The Walking Dead, Deadmau5, Atari, Rollercoaster Tycoon, Care Bears, The Smurfs, and more.
Zoom out: - Inside.com is hosting an event called "Understanding The Metaverse" on Jan. 27 with Sabestien Borget, COO of The Sandbox. Please register for the event at inside.com/events.
Animoca Brands 
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 ProShares filed a new application with the U.S. Securities and Exchange Commission and plans to offer exchange-traded funds focused on the metaverse. If the application is approved, the ProShares Metaverse Theme ETF will monitor the Solactive Metaverse Theme index, which consists of companies like Meta Platforms, Apple, and Nvidia. More: - Global ETF assets surged to $2.2B by Dec. 28 as more ETFs have launched in the fourth quarter of 2021.
- The Roundhill Ball Metaverse launched in June 2021 and rose to $916M in assets under management.
- Investors' interest in ETFs is strong as Canada also witnessed two metaverse ETFs launching in a single day.
- ProShares also became the first firm to receive approval from the U.S. SEC to launch a Bitcoin futures ETF earlier this year, which soon became the second-most heavily traded ETF on record.
Yahoo
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 Apple reportedly hired Meta's head of communications, Andrea Schubert, for its consumer XR products, including portal, AR, and VR devices. More: - Schubert joined Meta in March 2016 during the launch of the Oculus Rift VR headset and has overseen the company's public relations efforts for various VR headset devices.
- She was also in charge of communications for Meta's biggest XR events, including F8, Sundance, connect, and more.
- Apple's latest hiring could indicate that the company is planning the infrastructure required to launch XR-related products in the future.
Road to VR
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 Vuzix Corporation collaborates with Verizon to leverage the company's 5G network and deliver augmented reality experiences for the sports and gaming industry. Vuzix develops AR technology solutions, including smart glasses, among others. More: - The partnership will accelerate the development of augmented reality training experiences that will be powered by Verizon's 5G ultra wideband service.
- The partners have already completed a proof-of-concept program that demonstrated the power of Verizon's 5G and edge computing platform.
- The Vuzix smart glasses come with an improved response time, longer battery life, and increased computing capacity. By integrating with Verizon's 5G and edge computing technology, the end result will be low latency and optimal performance.
Auganix
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 Holograms could potentially be the future of entertainment and advertising. The use of AR and VR technology is gradually catching on in Asia and the U.S. for live concerts, making it easier for fans to engage with their favorite celebrity or attend a concert in a remote setting. More: - Prominent artists are turning to virtual reality performances, and in the future, true holograms of real people and objects have the potential to alter the way content is consumed across the entertainment industry.
- Fans may be able to interact with their favorite holographic celebrities during stage performances and in a remote setting.
- Holographic technology offers a unique opportunity to redefine business models in the entertainment industry by reducing travel times, cost scheduling constraints, security concerns, and more.
QZ
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 Tokens.com predicts that investment in virtual land will yield great returns as more brands enter the metaverse ecosystem. Andrew Kiguel, CEO, says that selecting land in the metaverse is all about location, and the more visitors that come, the more valuable your land is. More: - In October, the Toronto-based Tokens.com acquired a 50% stake in Metaverse Group for $1.7M and later claimed a 67% ownership stock.
- "I think we're going to see a quick appreciation and monetize renting that land and space very soon," says Kiguel.
- The Metaverse Group generated a $2.43M purchase of parcels in the Decentraland metaverse. Meanwhile, luxury brands including Gucci and Louis Vuitton already occupy space in the metaverse through NFTs.
Markets Business Insider
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Upcoming events at Inside: - January 04 - Venturing in VC with Landon Campbell (Episode #1) (Register Here)
- January 05 - DAOs and the intersection of tech & media with Kinjal Shah (Blockchain Capital) (Register Here)
- January 06 - Augmented and Virtual Reality with Timoni West (VP of AR/VR at Unity) (Register Here)
- January 11 - The Business of Interactive Gambling with Jon Kaplowitz (Penn) (Register Here)
- January 13 - Education within the Metaverse with Steve Grubbs (VictoryXR) (Register Here)
- January 25 - Need To Know NoCoder - Leon Young (Cogniss) (Register Here)
- January 27 - Understanding the Metaverse (Register Here)
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- February 23 - Need to Know NoCoder: Derya Sousa (Kianda Technologies) (Register Here)
- February 24 - Alternative Investments (Register Here)
- March 03 - The $12B Appetite for Amazon Aggregators (Register Here)
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 |  | Gia Mattu is based in Calgary, Alberta. She is an entrepreneur with experience in climate technology, drones, AI, machine learning, and blockchain technology. When she's not working, she loves to hike the Canadian Rockies, try new cuisine, and travel. | | | | Editor | Aaron Crutchfield is based in the high desert of California. Over the last two decades, he has spent time writing and editing at various local newspapers and defense contractors in California. When he's not working, he can often be found looking at the latest memes with his kids or working on his 1962 Ford. | |
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