Our new Live Interview Series, Venturing In VC, premieres next week on Jan. 4, 2022. Venturing in VC is a live interview series where our host, Landon Campbell, interviews investors about how they broke into VC, their daily routines, views on the future, and lessons learned along the way. Who’s our first guest? None other than Turner Novak, Founder of Banana Capital — a founder-focused fund that invests anywhere from Pre-Seed to Pre-IPO with an average initial check size of $150,000-$300,000. Save your free seat to learn how Turner views the world and shares lessons he’s learned along his journey. Inside.com/vivc Venturing in VC is sponsored by SeedInvest — Fundraising isn’t easy, but it just got easier. Apply to start your raise on SeedInvest, or browse highly vetted startups to invest in. | |  Karan | |
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 Vulture.com survey 150 podcast professionals were quizzed about their favorite podcasts of 2021 by Vulture.com. Independent creators, producers, hosts, composers, and a who’s who of the podcasting world responded to this survey, resulting in a surprising and varied list. More: - Most podcasts that made the top 15 were from Society & Culture genre, followed by the Music category, followed by a three-way tie of News & Politics, True Crime, and Documentary.
- Here are the top 5 that made the cut:
- Maintenance Phase (Apple | Google | Spotify): A bi-weekly podcast by Aubrey Gordon and Micheal Hobbes uncovering wellness trends and the dangers they lead to, if any.
- Storytime with Seth Rogen (Apple | Spotify): The comedian’s foray into podcasting where Seth dives deep into stories laid out by his guests.
- 9/12 (Apple | Amazon Music): Exploring how 9/11 impacted and shaped American culture.
- Heavyweight (Spotify): Jonathan Goldstein’s take on dealing with life after major life-changing events.
- You’re Wrong About (Apple | Spotify): Mike and Sarah’s take on past events that have been miscast in the public imagination.
- Honorable mentions from the top 15:
- Anything but Selena (Apple | Google | Spotify): A memoir-documentary based on the life of the late musician Selena Quintanilla-Pérez.
- Dead Eyes (Apple | Spotify): Actor Connor Ratliff’s funny perspective through the rejection-filled life in the entertainment industry in order to truly find out the meaning behind why Tom Hanks fired him from a small role for having “dead eyes.”
Karan: Let me know your thoughts on which of them you enjoyed listening to and which are the ones you think missed the cut.
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These are 2021’s key podcast platform acquisitions, rounded up by Sounds Profitable. - Libsyn’s acquisitions:
- Auxbus, a podcast platform, and Glow, a subscription platform, for $1.2M.
- Advertisecast, advertising marketplace, for $30M.
- Podcast advertising marketplace PODGO.
- Audacy’s, earlier known as Entercom, acquisitions:
- Ad marketplace Podcorn for $22.5M.
- WideOrbit’s digital audio streaming assets for $40M.
- DAX Digital Ad Exchange acquired podcast hosting, analytics, and monetization platform Captivate.
- iHeartMedia acquired Triton Digital, an audio ad tech company, for $230M.
- Spotify’s acquisitions:
- Audiobook distributor Findaway.
- Whooshkaa, a podcast hosting platform.
- Acast acquired podcast technology startup RadioPublic, a listener relationship management platform.
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 iHeart's growth metrics iHeartPodcast Network’s monthly downloads increased 90% this year to 337 million shows. The podcast network’s monthly reach increased to 32 million listeners in the U.S., up 49% from last year. More: - The network’s multicultural crowd has grown, thanks to new shows like The Black Effect, My Cultura, Seneca Women, and Will Ferrell’s Big Money Players.
- Podcast ad revenue is on track to reach $200M by end of the year, buoyed by a 184% increase in the third quarter.
- iHeart has the most shows with over 1 million downloads and two and half times as many ranked shows across Podtrac’s 19 genres as its nearest competitors.
- Business and entertainment podcasts saw downloads increase by 133% and 80% respectively.
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 U.S. weekly podcast download growth Podtrac analyzed podcast growth trends over a 52-week period from Dec. 21, 2020, to Dec. 26, 2021. Here are the key insights from their analyses: - All Podtrac-measured podcasts saw a 32% increase in downloads.
- Podcast genre-wise increase is as follows:
- Arts +8%.
- Business +14%.
- Comedy +49%
- History +7%.
- News +24%.
- Religion & Spirituality +55%.
- Science +45%.
- Society & Culture +23%.
- Sports +112%.
- True Crime +18%.
- Week-over-week downloads declined 13% across all measured podcasts.
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Ten Percent Happier will launch its own podcast studio, buoyed by the success of its podcast during the pandemic. A team of 10 producers and editors, including Jen Poytant and Kimmie Regler, will develop shows about everyday life and mindfulness. More: - The first podcast to be launched by the studio, titled “Childproof,” will see host Yasmeen Khan explore the foundations of parent-child relationships and share mindful parenting tips.
- The studio aims to launch three more shows over the next six months, covering areas such as meditative coaching, parenting, and featuring dialogues with experts in meditation, psychology, sleep, and science.
- More Than A Feeling, hosted by Saleem Reshamwala, is expected to debut in the spring.
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Quick Hits - SeedInvest is where high-growth startups go to fundraise online. Apply now to get started.*
- Spotify may not give Prince Harry and Meghan Markle full payment from the ~$24M (£18M) podcasting contract, signed with the music streaming company last December since the couple published just one episode of their podcast.
- Premier Networks partnered with George Noory to launch Coast to Coast AM Paranormal Podcast Network to focus on paranormal, supernatural, and unexplained phenomena, with three debut podcasts available at launch.
- A federal judge ordered producers of the Fat Leonard podcast to submit unreleased interview recordings to the court within a week. Instead, the producers released all the recordings to the public.
- Podnews discovered Facebook Podcast’s error that inflated the download count on some podcasts.
- Nielsen’s Seen on Screen 2021 report highlighted the podcast consumption across diverse identity and regional groups. Podnews’s summarized podcast data can be found here.
- Trust is the community-powered corporate card. Learn from each other’s spending patterns, get trusted advice, and increase your buyer. 100% free.*
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Upcoming Events: - January 04 - Venturing in VC Episode #1 - featuring Turner Novak (Register Here)
- January 05 - DAOs and the intersection of tech & media with Kinjal Shah (Blockchain Capital) (Register Here)
- January 06 - Augmented and Virtual Reality with Timoni West (VP of AR/VR at Unity) (Register Here)
- January 11 - The Business of Interactive Gambling with Jon Kaplowitz (Penn) (Register Here)
- January 11 - Venturing in VC Episode #2 (Register Here)
- January 13 - Education within the Metaverse with Steve Grubbs (VictoryXR) (Register Here)
- January 25 - Need To Know NoCoder - Leon Young (Cogniss) (Register Here)
- January 27 - Understanding the Metaverse (Register Here)
- February 03 - Blockchain Gaming & Play-to-Earn Economies (Register Here)
- February 10 - The Business of Wellness (Register Here)
- February 17 - Customer Acquisition in a post iOS 14 world (Register Here)
- February 23 - Need to Know NoCoder: Derya Sousa (Kianda Technologies) (Register Here)
- February 24 - Alternative Investments (Register Here)
- March 03 - The $12B Appetite for Amazon Aggregators (Register Here)
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 |  | Karan Chafekar is a Management Consultant, Business enthusiast, Formula 1 lover, and a Licensed Pilot. He is also a part-time automobile and aviation fanatic, and a full-time introvert. | | | | Editor | Aaron Crutchfield is based in the high desert of California. Over the last two decades, he has spent time writing and editing at various local newspapers and defense contractors in California. When he's not working, he can often be found looking at the latest memes with his kids or working on his 1962 Ford. | |
Enter now for a chance to win your share of $100,000 in Bitcoin with “Easy Buckets” from Coin Cloud. | |
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