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| Hey Insiders, Welcome to another edition of Inside Podcasting. Get ready for the Fourth of July weekend with a refresher on the Declaration of Independence, rewatching the movie Independence Day, and news about former British government employees. Also, read up on The Podcast Host's "IndiePod Manifesto." Christopher
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| 1 | | One of the most well-known podcasting apps is shutting down at the end of the summer as SiriusXM announced Stitcher would be going silent after 15 years. The Stitcher apps and web-streaming audio service will cease operation on Aug. 29. More: - SiriusXM, which owns Stitcher, will incorporate the Stitcher podcasts into its subscription business.
- Stitcher subscribers will be able to listen to podcasts within the SiriusXM app as a part of an all-new listening experience.
- The company says that the name won't be going away, as it "expect[s] to continue to operate our Stitcher Studios and Earwolf networks," Stitcher said in its "Stitcher Farewell" notice.
- Stitcher Premium, which cost $4.95/month, is being discontinued.
- The Stitcher team is now fully integrated with SiriusXM.
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What the numbers say: Independent podcasters understand that podcasting is a long game, and it takes time to develop your show. 35% of respondents answered the question, "What's the #1 key to podcasting success," with "Playing the long game." "Planning" earned 19% of the votes, and "Good equipment" took 14%. "Coaching" was the only other answer to earn a double-digit percentage of answers. Relevance: The Podcast Host released an independent podcaster census titled "IndiePod Manifesto" that dives into the world of podcasting. Through three months of interviews with 1,200 independent podcasters, The Podcast Host was able to collect data on how those in the industry see the industry. Some thought that the #1 success was just how many listens a show gets, while others believe a good editor is what makes the difference. More data: Another question asked was whether or not podcasters use video as a part of their podcasts. Over 50% said they don't currently use video, while others said they only use it for marketing and promotions. Just shy of 11% said they record and publish full video episodes. | | | |
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| 3 | | Auddia, a developer of an AI platform for technologies for podcasts, announced that it had combined an algorithm that can deliver ad-free listening to audiences. It combined its algorithm with natural language processing in a new audio classification model. More: - Auddia has an app called the faidr audio Superapp and recently released faidr 3.0, which adds podcasts and exclusive content as faidrRadio.
- The Superapp uses Auddia's AI-based audio-classification algorithm to bring audiences ad-free AM/FM radio. With the latest tweak of the algorithm, that same technology will be applied to podcasts.
- "We've been conducting basic research with natural language processing and exploring how NLP can be combined with our core AI technology for audio content analysis," said Michael Lawless, CEO of Auddia. "In our current development phase, the ability to deliver ad-free podcasts is a clear application and can be executed within the faidr app, as a SaaS offering to podcast networks, or even an integrated solution for other podcasting apps."
- Auddia will announce plans for a launch of a new ad-free podcast app later this year.
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| 5 | | Facing a deficit of $8M, WNYC Studios' parent company, New York Public Radio, is taking some steps to cut costs. The company is putting in a hiring freeze and eliminating bonuses for the senior leadership team. More: - Its fiscal year is coming to an end tomorrow.
- New York Public Radio is also suspending its intern cycle.
- "Our deficit has worsened as the economic headwinds NYPR and media at large are facing have strengthened. We are closing the fiscal year that ends this month with an $8 million deficit, and we're projecting continued deficits in the year ahead," CEO LaFontaine Oliver wrote in a memo to staff.
- Oliver projects that cost-cutting measures will last through the summer and well into the new fiscal year.
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| 6 | | The former chancellor and ex-shadow chancellor in the British House of Commons are joining together for a podcast on economics. George Osborne was on the other side of the aisle from Ed Balls when they were both in the British government, but they have joined forces for a new podcast. More: - The show is yet to be titled, but the two men have recorded pilot episodes in recent weeks.
- It is said to be a show that will give "accessible and compelling" analysis explaining why the British economy is struggling with high inflation and increasing mortgage costs.
- It is set to debut in the fall, and it is being made by Persephonica.
- "Ed and I are frenemies — once bitter foes and now firm friends. When we talk politics and economics, I find myself talking to someone who brings a different perspective but with an insight and intelligence I rate," said Osborne.
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 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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