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| Hey Insiders! In today's edition of Inside Podcasting, we discuss Podchaser's new language prediction model, Triton Rankers' Latin America Podcast Rankings, and Alex Rodriguez's new podcast. Plus, don't miss out on our suggestions for podcasts to listen to this weekend! If you find this newsletter useful, please share it with your friends and colleagues. Thank you. Christopher
p/chris951156 | |
| 1 | | Podchaser, the intelligence engine for podcasting, today unveiled Predictive Demographics, a predictive language modeling capability that will give advertisers a better look at the audiences of podcasts. It will use AI, instead of first-party data, to analyze the language in the podcast to predict the target audience, a first in the industry. More: - Podchaser, an Acast subsidiary, will be able to predict the gender of the show's audience as well.
- In recent years, marketers have begun using first-party data to figure out the target audience for shows.
- But a recent study by Nielsen showed that more than half of brands say they are "below average," "average," or "average at best" at using first-party data.
- Predictive Demographics will give demographics and data for over 5 million podcasts worldwide. The predictive language modeling will be able to determine audiences in moments.
- "What this means, in short, is more comprehensive targeting for advertisers than ever before and smart, deep demographic coverage for our database of more than 5 million podcasts," said Bradley Davis, CEO at Podchaser. "We're making it possible for advertisers to unlock value from podcasts through an audience-first approach and to ultimately discover podcasts with untapped advertising potential. This, in turn, helps more podcasters generate more revenue — a win for all."
Q: Do you feel like the ads you hear in podcasts are properly targeted toward you, or are you hearing ads that are for things you aren't interested in? Join the conversation here. |     | |
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What the data says: CNN 5 Cosas took a tumble in the Latin America Podcast Ranker, dropping from the 2 spot to the 6 spot over a one-month span. Multiple shows, including O Assunto, Mais Recentes, Repórter CBN, and Modus Operandi, climbed up to take over the 2 through 5 spots. Panda Show — Sin Censura had the biggest rise in the Top 10, jumping from 9 to 7. Relevance: Triton Digital released its Latin American Podcast Ranker for August. LOS40 MX — La Corneta, the popular comedy podcast, remained in the top spot for the fifth straight month. Boletim Folha stayed at No. 8 in the rankings while the rest of the Top 10 shifted. It should be noted that CNN 5 Cosas, the Spanish version, and CNN 5 Things, the English version, are both on the list, as the English version jumped three spots to 48. More info: It will be interesting to see if more English-speaking podcasts will begin to climb up the rankings in upcoming months since Spotify has announced that it will use AI to translate shows into different languages. | | | |
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| 3 | | Cumulus Media and Westwood One Audio Active Group released a study about why AM/FM radio is a great place to promote podcasts. The study showed that a majority of podcast listeners also listen to AM/FM radio. More: - The study took Edison Research's Infinite Dial Study and noted that of the weekly AM/FM audience, 77% have ever listened to a podcast, and 45% listen to podcasts weekly.
- The share of ad-supported audio time spent amongst podcast consumers ranks podcast listening at 53% and then AM/FM radio at 37%.
- The greater time spent with AM/FM radio, the greater awareness there was of podcast titles, the study found. It noted that those who listen to AM/FM radio more frequently were more likely to notice podcast ads while they listened.
- The more the listener listened to radio, the more likely they were to remember the names of podcast titles from specific ads.
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| 4 | | Podcasts to listen to this weekend! - For politics and news junkies, the new season of former U.S. Secretary of State Hillary Clinton's podcast, You and Me Both with Hillary Clinton, debuted with an interview with House Democratic Leader Hakeem Jeffries (D-N.Y.).
- For parents, Disney Frozen: Forces of Nature dropped its first two episodes two weeks earlier than planned! Catch up with Anna and Elsa's adventures with your kids now. If you have Wondery+, you can stream the entire season right now.
- For anyone interested in the audio industry, The Podglomerate's Podcast Perspective released a panel episode that looks at the podcast industry's past, present, and future. Guests included Amrita Khalia (The Verge's Hot Pod), Alex Goldman (Gimlet), and Rachael King (Pod People), and they sat down with The Podglomerate CEO Jeff Umbro.
- Anyone interested in scripted comedy podcasts should check out Flula Makes Five, a podcast series created and starring comedian Flula Borg. The premise is that a family moves into their dream house, unaware that a German techno DJ (played by Borg) owns a 100-year lease on their basement.
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| 5 | | Multiamory is a podcast and book that highlights the ways to rethink modern relationships. A member of the Pleasure Podcasts network, the show features three hosts, Dedeker Winston, Emily Sotello, and Jase Lindgren, discussing research and data-proven insights about relationships and offering advice. More: - The show has been around for over 440 episodes, and the hosts wrote a book about the show and about relationship advice, which is available now.
- The hosts highlight that dating is not a one-size-fits-all experience, and it can be hard, whether you're monogamous, polyamorous, swinging, casually dating, or more.
- The show takes into consideration that older relationship advice is outdated and offers out-of-the-box ideas to help listeners deepen their current relationships.
- Using personal experiences, medical data, and research findings, Multiamory aims to give advice to those in need.
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| 6 | | Former baseball great and current Minnesota Timberwolves part owner Alex Rodriguez is hosting a new podcast for Bloomberg Media. The Deal will see Rodriguez will cohost the show with Jason Kelly, Chief Correspondent, Bloomberg Originals, and it will be both an audio and video podcast. More: - Rodriguez is a 14-time MLB All-Star and Chairman and CEO of A-Rod Corp, as well as the part owner of the Minnesota Lynx.
- The show will debut in 2024 and explore the stories behind the biggest deals and moves made by athletes, entertainers, and executives across industries.
- "Dealmaking in sports, media, and entertainment requires a strategic vision and nuanced execution to compete in such a crowded space," said Rodriguez. "Jason brings his experience as a seasoned journalist, and I share what I've learned from the best in sports and business. Our show will welcome iconic figures to provide insights that you won't hear anywhere else."
- The show will be available wherever you get your podcasts.
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| 7 | | Quick Hits: - No-code development is here to stay, according to industry experts. Gartner predicts 80% of technology products will be built by those who are not IT professionals by 2024.*
- Searches on Spotify for New Heights, the show hosted by Travis and Jason Kelce, spiked 1,300% from last Monday to this Monday following the rumors that Travis is dating Taylor Swift.
- Out to Lunch, the popular interview podcast, will be back for a new season starting Oct. 3 with a new host, comedian Ade Edmondson.
- The Podglomerate has a job posting for Lead Producer.
- Vox Media announced a partnership with NBA players Andre Iguodala and Evan Turner's media company, New Amendment, to bring their podcast Point Forward to SB Nation and the Vox Media Podcast Network.
- NEXT WEEK in LA, redefine development at DockerCon! Use DCHALF for 50% off in-person registration, or participate online for free. Come learn with us!*
*This is a sponsored post. | | | |
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INSIDE PODCASTING LEADERBOARD (ALL-TIME) |
 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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