Whether the ads are effective remains to be seen. But they are getting considerable air time thanks to Dixon’s surprisingly ample resources. The candidate, former CEO of a security software company, has spent more than $1.1 million on TV ads according to AdImpact — more than anyone else in the race to replace Eshoo, who is retiring after nearly three decades in office. By comparison, former San Jose Mayor Sam Liccardo has spent about $400,000 and Assemblymember Evan Low has shelled out $700,000. As of the end of the year, Dixon had raised $1.4 million, which includes $700,000 he loaned to his own campaign, according to the most recent Federal Election Commission records. Liccardo raised $1.6 million as of the same period. Dixon says he’s hoping to introduce himself and his compelling resume to make it through the March primary for a seat that is likely to be won by a Democrat in the blue district. The businessman-turned-candidate grew up in Atherton, attended college at the University of North Carolina at Chapel Hill and joined the Marine Corps after the Sept. 11, 2001, terrorist attacks. He worked in the State Department from 2010-11 before heading into the private sector to start his software company, Second Front Systems. Asked why he’d run for Congress as his first ever campaign, Dixon said he was worried about a second Trump presidency. “As somebody who has been in the federal government, I’m profoundly concerned about what Trump would do to democracy in the next four years. Congress is one of the remaining guardrails against that,” Dixon said. Politically, Dixon told POLITICO he shares many of the same views as his Democratic competitors but hopes his background will make him stand out. “I think Democrats are smart enough to know that going for any outsider often leads to somebody who doesn't actually know how to get things done,” Dixon said. “I'm an outsider who has a track record of getting things done.” Voters have already begun casting ballots and he will soon learn whether his campaign will pay off. IT’S TUESDAY AFTERNOON. This is California Playbook PM, a POLITICO newsletter that serves as an afternoon temperature check on California politics and a look at what our policy reporters are watching. Got tips or suggestions? Shoot an email to sgtaylor@politico.com or send a shout on X. DMs are open. |
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