SHARE YOUR THOUGHTS: We want to hear from our California Playbook PM readers about the issues that matter to them. Please take a few minutes and fill out this survey and help us shape our coverage. FIGHTING WORDS: The four leading Senate candidates in California will appear tonight in their second TV debate of the race. The debate between Democrats Adam Schiff, Katie Porter, Barbara Lee and Republican Steve Garvey is happening at KRON studios in San Francisco and will air on Nexstar’s KTLA in Los Angeles, KSWB in San Diego, KTXL in Sacramento, KSEE in Fresno and KGET in Bakersfield. But let’s be honest, the real race for the Senate is playing out on TV — all-day, every day. We’re talking, of course, of the advertising wars. It’s not that nothing the candidates say tonight, as we nurse our sad Super Bowl hangovers, will matter. POLITICO’s debate, last month in Los Angeles, revealed how little Garvey knows about his own policy positions, or cared to share with the rest of us. But short of a major newsmaking debate exchange — or a clip that goes certifiably viral — most Californians are watching the contest play out via 30-second TV spots. That’s because they don’t really watch debates (let alone on the night after the 49ers lost the big game). And in a down-ticket race like this one for the Senate, many won’t give it much thought until later, if at all. The frontrunner Schiff has a massive spending advantage on TV — 2-to-1 over Porter, and that’s just the two campaigns proper. As of late Friday, AdImpact was tracking more than $20 million being spent by Schiff, compared with about $9 million by Porter. Schiff also has a super PAC that mimicked his tactic of criticizing Garvey — with the clear goal of boosting the longshot Republican into the November runoff. Garvey doesn’t have the money for his own TV ads and his campaign has been … sporadic. On Monday, came word of another big-spending super PAC buying airtime in the Senate race. Fairshake, a group of cryptocurrency billionaires, has purchased about $3 million in ads — for this week alone. That number is expected to climb much higher. Porter has been critical of the industry (many industries, really) and people briefed on Fairshake’s creative say she’s the likely target. A spokesman for the group did not immediately comment on the ads, which haven’t aired yet. This gets us to the big questions — which can’t be answered on stage: Will the money propping up Garvey to Republicans and, as we suspect, going after Porter, be enough to sink her? Or, will the roughly $10 million and counting Porter is spending on her own behalf be enough for her to sneak through? It would take something quite dynamic tonight to throw off those larger dynamics. IT’S MONDAY AFTERNOON. This is California Playbook PM, a POLITICO newsletter that serves as an afternoon temperature check of California politics and a look at what our policy reporters are watching. Got tips or suggestions? Shoot an email to ccadelago@politico.com or send a shout on X. DMs are open. |
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