Welcome to POLITICO’s West Wing Playbook, your guide to the people and power centers in the Biden administration. With help from producer Raymond Rapada. Send tips | Subscribe here | Email Eli | Email Lauren Biden allies have a new favorite social media account: @VoteDarkBrandon. In the past few weeks, the X account — which takes on the Dark Brandon meme, and posts as if it were the president’s alter ego and some sort of master of the political dark arts — has increasingly caught the eye of Biden staffers and Democrats close to the White House. The account doesn’t post nearly as feverishly or as obsessively as some of the other normie Biden fan accounts, like @What46HasDone. But when “Dark Brandon” does speak, Biden allies feel like it packs a punch. Posts from the account have circulated among Biden alumni group chats, and reposts from Biden allies have flooded reporters’ timelines in recent weeks, especially those that criticize the media. As West Wing Playbook noted last week, a tweet calling out a New York Times headline (“Which Is Worse: Biden’s Age or Trump Handing NATO to Putin?”) appeared particularly appreciated — and amplified — by current and former Biden staffers. “Here’s the deal, folks,” the post read. “@nytimes will never forgive me for stopping the Trump click gravy train. Bad news for them. I’m just gonna piss them off more.” Current and former Biden staffers have described the account as “clever” for its impersonations of President JOE BIDEN, and some staffers have described its pot shots at the media as nothing short of heroic. It’s also not lost on anyone that a formidable, robotic, lasers-shooting-from-the-eyes doppelgänger might be of some political utility for a politician whose age is a dominant campaign storyline. Ever since Dark Brandon went viral in 2022, the Biden team has leaned into the meme, poking fun at right-wing activists while embracing a depiction of the president as always one step ahead of his competitors. The campaign has sold Dark Brandon merch and Biden has even posted about it on X. The verified Dark Brandon account has nearly 100K followers, but no one knows — or acknowledges — who is behind it. Some Democrats close to the White House have joked that it must be deputy campaign manager ROB FLAHERTY using the veil of anonymity to drop more F-bombs and take harder hits at the press (not that he’s shied away from doing so on official channels). Others like to tease that former chief of staff RON KLAIN needed a new outlet to keep up his Twitter habit (although we can rule him out, as Dark Brandon has yet to tweet about gas prices). And some Democrats have said that it’s probably someone from an allied advocacy group. … But they can’t say for sure. West Wing Playbook reached out to the account and asked who they were. “I’m Jill Biden’s husband,” they replied. MESSAGE US — Are you DARK BRANDON? We want to hear from you. And we’ll keep you anonymous! Email us at westwingtips@politico.com. Did someone forward this email to you? Subscribe here!
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