Welcome to POLITICO’s West Wing Playbook, your guide to the people and power centers in the Biden administration. With help from producer Raymond Rapada. Send tips | Subscribe here | Email Eli | Email Lauren President JOE BIDEN has a rotation of names for former President DONALD TRUMP (not all of which are appropriate in public). But in recent weeks, he appears to favor a new one: “Donald ‘Herbert Hoover’ Trump.” At a November campaign reception in Denver, Biden told the crowd that “Trump is one of just two presidents who lost jobs during his four years as president. The other one was Herbert Hoover. That’s why every now and then we call him Donald ‘Herbert Hoover’ Trump.” But the barrage came after Trump said in an interview last month that he hopes the economy crashes in the next 12 months before he could potentially take office again “because I don’t want to be Herbert Hoover.” The Biden team jumped on the opportunity. The campaign shared a video on X of Biden reacting to Trump’s comments: “He’s already Herbert Hoover. He’s the only other president who’s lost jobs during his term,” Biden said. The Hoover name was here to stay. Biden has since drawn a comparison between the two presidents at nearly every speech he’s given — from an infrastructure speech in North Carolina to fundraisers in New York and campaign events in Nevada and Washington, D.C. These days, Biden can hardly get through public remarks without getting his Hoover jab in there. Although the nickname is Biden’s go-to punch line and always draws a laugh from supporters, not everyone appreciates the joke. In fact, it’s landed with a thud among the Hoover fans and even family members out there. “It’s such a cheap shot,” MARGARET HOOVER, the great granddaughter of President Hoover and conservative political commentator, told West Wing Playbook of both Biden and Trump’s comments. “If a person spent a minute studying Herbert Hoover’s contributions, one would come to see that these political jabs have obscured a shining example of an uncommon public servant.” Was Hoover, who entered the White House in 1929 at the onset of the Great Depression, just months before “Black Monday,” being unfairly judged? Historians tend to rate the guy pretty low (though not JAMES BUCHANAN low) among all time presidents. But Hoover buffs feel like he gets dragged down too much by the economic developments that happened early on his watch. GEORGE NASH, the author of four books on Hoover’s life, argued that Biden’s comments come from “ignorance” of Hoover’s actual record and tunnel vision about the Great Depression. “You don’t expect most political figures to have deep knowledge of these matters so they are looking for quick stereotypes to invoke,” Nash said. “These are very superficial statements that both individuals have made.” Beyond that, Nash questioned the potency of an insult centered on a nearly century-old record. “I’m not sure the public understanding of Hoover is that substantial at this point for that to be an effective attack line,” Nash said. There were others who say Hoover is getting a bad rap and is not deserving of being compared to Trump. TOM SCHWARTZ, director of the Hoover Presidential Library and Museum in West Branch, Iowa, was one of them. Although he kept from commenting on Biden’s remarks, he backed up his guy, saying that there were many financial events outside of Hoover’s control. “It was something that Hoover had to respond to, but it wasn’t something he could control or stop,” Schwartz said of the economic collapse. The pro-Hoover crowd notes that he was nicknamed by the public and media as the “great humanitarian,” for his humanitarian work in Europe, especially during World War I. Margaret Hoover pointed towards his long-standing friendship with former President HARRY TRUMAN as the “model of the post-presidency.” Schwartz said he agreed with a comparison Nash made in 2012, calling Hoover the RODNEY DANGERFIELD of presidents: “He gets no respect.” “We apologize for any undue pain we caused Herbert Hoover by lumping him in with Donald Trump,” Biden campaign senior spokesperson LAUREN HITT said. “While they do share the worst jobs record in American history, Hoover never said he wanted the economy to crash to improve his own political fortune — an important distinction.” If either Biden or Trump are in the mood for a refresh on their Hoover history, Margaret Hoover is happy to oblige. “I will personally offer either Donald Trump or Joe Biden — or any elected official of either party — a tour of the Herbert Hoover Presidential Library and Museum,” she said. “This is an open invitation.” MESSAGE US — Are you TERICKA LAMBERT, deputy director in the office of digital strategy? We want to hear from you. And we’ll keep you anonymous! Email us at westwingtips@politico.com. Did someone forward this email to you? Subscribe here!
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