| Here are the biggest stories in the podcasting industry. - Joe Rogan's new deal with Spotify means his podcast is no longer exclusive.
- Toyota is adding podcasting to its Super Bowl advertising plans.
- The nominees for the 2024 iHeartPodcast Awards were announced.
Thanks for reading! Christopher
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| 1 | | Joe Rogan has renewed his contract with Spotify in a multiyear deal for ad sales and distribution of his podcast, "The Joe Rogan Experience." However, the show, arguably the largest in the world, will no longer be exclusive to Spotify. More: - "The Joe Rogan Experience" has been the most-played podcast on Spotify every year since the first year of Rogan and Spotify's initial deal in 2020.
- The new deal has been estimated to be around $250M, but the actual terms have not been disclosed.
- While Spotify has had exclusive rights to the distribution of the podcast, the new deal does not include that, and the show will soon be available on other platforms, such as Apple Podcasts.
- The show has released more than 2,200 episodes since it debuted in 2009.
Zoom Out: - This deal follows a recent trend of Spotify giving up exclusivity for its original podcasts. Last week, it was announced that "Call Her Daddy," the popular podcast hosted by Alex Cooper, would no longer be a Spotify exclusive.
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What the data says: The average cost of a 30-second Super Bowl commercial has steadily increased in nine of the past 10 years. The only year it decreased was the first Super Bowl after the COVID-19 pandemic in 2021. Over the past decade, the average cost of a 30-second commercial during the "Big Game" has increased by $3M. Relevance: Toyota is returning to advertising at the Super Bowl this year and is adding podcasting as part of its advertising campaign. Toyota Motor North America announced its plans for advertising during its first Super Bowl activation as the Official Automotive Partner of the NFL. Not only is Toyota returning to air a 30-second commercial during the game, but it is also partnering with podcasts "Green Light with Chris Long" and "The Dave Chang Show." More: "Green Light" is hosted by two-time Super Bowl champion Chris Long and will come live from the Tacoma Content Studio this week. Toyota is also supporting preferred charities of NFL players as it and "Green Light" are creating a charity challenge for the week. Chang will team up with Toyota to curate a football-themed food challenge to celebrate Lunar New Year. | | | |
| 3 | | iHeartMedia announced the nominees for the 2024 iHeartPodcast Awards. The nominees for Podcast of the Year presented by The Hartford are "Crime Junkie," "The Daily," "My Favorite Murder," "New Heights," "Normal Gossip," "On Purpose with Jay Shetty," "The Retrievals," "Scamanda," "SmartLess" and "Wiser Than Me with Julia Louis-Dreyfus." More: - Voting is open now and will be open until Feb. 18. Fans can vote at iHeartPodcastAwards.com to choose the winner.
- Last year's winner for Podcast of the Year was "Las Culturistas."
- The ceremony will take place on Monday, March 11, at the South by Southwest Festival in Austin, Texas.
- At the show, iHeart will present the 2024 Social Impact Award to Maggie Freeleng, a reporter and producer, and Jason Flom, an activist, for their work on the podcast "Wrongful Conviction."
- The 2024 Pioneer Award will be awarded to "Heavyweight" host Jonathan Goldstein.
- A full list of the nominees for all categories can be found here.
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| 4 | | One of the last projects that the late film director and writer Peter Bogdanovich worked on is being released by Audacy. The podcast, "One Handshake Away: Peter Bogdanovich & The Icons of Cinema," will launch with its first two episodes on Wednesday. More: - Bogdanovich, who passed away in January 2022, recorded a series of interviews with some of the greatest directors in the history of cinema. With the help of his ex-wife, Louise Stratton, and director Guillermo del Toro, the series was completed.
- Del Toro hosted the final three episodes, and Stratton co-hosted and narrated the podcast.
- The podcast will feature never-before-heard archival interviews between Bogdanovich and directors such as Alfred Hitchcock, Orson Welles, Quentin Tarantino, and Greta Gerwig.
- In each episode, Bogdanovich or del Toro sits down with a contemporary director to discuss the work of a legendary filmmaker from the past.
- The limited-run podcast will feature seven episodes, which will come out weekly through March 13.
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| 5 | | Podcastle, the podcast recording and editing platform, secured $13.5M from a new funding round. The platform was boosted by new AI-driven features as the company prepares for the future of podcasting. More: - The funding round was led by Mosaic Ventures, with participation from existing Podcastle investors RTP Global, Point Nine, Sierra Ventures, and Andrew Ng's AI Fund. Others participated in the Series A funding, including Squarespace CEO Anthony Casalena and Moonbug Media CEO René Rechtman.
- Podcastle claims it now has over 1 million creators utilizing its platform and tools, many of which utilize generative AI.
- "Our Series A funding round will enable our team to supercharge the development of essential AI tools that radically simplify the creative workflow for individuals and teams, as well as expanding our offering to make multimedia storytelling easier and more scalable," CEO Arto Yeritsyan said in a statement.
- The company differs from other competitors by offering real-time collaboration for users and AI functionalities.
- Podcastle also added to its leadership team, hiring Allan Rechtman as its Chief Commercial Officer, Damian Sacco as VP of Growth, and promoting Dmitry Kopylovsky to Chief Marketing Officer.
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| 6 | | The Actively Established Podcast Report for February was released by Rephonic and PodMatch, showing that now is a good time to consider starting your own podcast. The report found that the number of actively established podcasts, defined as an "interview-based podcast with at least 100 episodes and a release cadence of 10 days or less that's run by a host who isn't a celebrity, or part of a major media network," is decreasing monthly. More: - Last month, there were 389,080 actively established podcasts, while this month, there are currently 384,629. That's a change of -1.14%.
- According to the report, there hasn't been an increase in active podcasts since July 2020.
- Only 12.9% of all podcasts are active, making it a good time to try and break in.
- Overall industry buzz is high, as the word "podcasts" is trending on 86% of search engines, up 13% since last month.
- Listenership is also high, as it's estimated there will be 504.9 million podcast listeners in 2024.
- The data also found that only 43.58% of shows hit the milestone of publishing eight episodes.
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- Dexa, an AI-powered podcast search tool, has partnered with "Huberman Lab" to highlight certain questions listeners might have about the show and how to best find those answers. Dexa just closed a $6M seed funding round.
- "Lowlines," a podcast that features food entrepreneur Petra Barran recording her daily life and what it means to be connected to the ground outside, debuted its first episode today. Barran was instrumental in developing street food culture in London.
- PodcastOne renewed its agreement with Kelly Stafford's "The Morning After with Kelly Stafford & Hank Podcast."
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 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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