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| Hey Insiders! 🗞️ Today's Metaverse issue features Casio entering the metaverse, a dive into the revenue by Pokémon GO worldwide, Proto Inc. to introduce AI holograms, and more. ⏬ Scroll down for some Quick Hits and our Upcoming Events section. 💬 Your thoughts matter to us — don't hesitate to hit reply and share your feedback! If you find this newsletter useful, please share it with your friends and colleagues. Thank you. Vildana
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| 1 | | Casio is venturing into the metaverse with a comprehensive trademark application covering a broad spectrum of virtual products and services. The application encompasses areas like virtual fashion, NFT-backed media, AI robots, and stores for virtual goods. More: - Casio's application delves into various metaverse facets, including virtual watches, fashion, and AI-powered robots.
- The metaverse combines AR, VR, and digital technologies to form an interconnected digital realm.
- Casio aims to offer downloadable virtual clocks and watches for users to customize their virtual spaces.
- Beyond virtual goods, Casio is keen on retail and wholesale services for these downloadable items.
- In the past two years, companies like Hermes Venture, Nissan, HSBC, and FIFA have also shown interest in the metaverse.
Zoom Out: - In 2022, JPMorgan predicted the metaverse economy could soon be worth over $1T globally.
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What the numbers say: Between January and August 2023, global in-app purchases for Pokémon GO exceeded $324M in revenue. The game's highest-earning year was 2020, as numerous players found the game during the COVID-19 pandemic. Relevance: Niantic, the creator of Pokémon Go, has recently shut down its Los Angeles branch, resulting in the dismissal of around 230 staff members, constituting a quarter of its workforce of over 1,000 employees. CEO John Hanke emailed this information to Niantic employees on June 29. Additionally, at least two game projects are being abandoned. Impact: Launched in 2010, Niantic hit its peak of success in 2016 with the release of Pokémon Go, which became a cultural sensation. The game not only garnered more attention than Facebook but also increased customer visits to businesses, improved people's well-being and fitness, and elevated Niantic to a prestigious unicorn company. | | | |
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| 3 | | Walmart is partnering with Web3 creative studio People of Crypto Lab to launch Cultureverse, a gamified experience in the Spatial metaverse celebrating the 50th anniversary of Hip-Hop and Black culture. The initiative aims to broaden technological access for Black creators and will be an extension of Walmart's existing Black & Unlimited platform. More: - Cultureverse pays tribute to early Hip-Hop visionaries and explores the genre's impact on art, music, and fashion.
- Walmart entered the metaverse in 2021, initially through experiences on Roblox, and filed trademarks for the sale of virtual goods and tokens.
- People of Crypto Lab, launched in 2021, focuses on highlighting underrepresented communities and uses Web3 technology to create culturally relevant digital experiences.
- Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, stated the initiative aims to inspire a new generation of Black creators and entrepreneurs.
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| 4 | | Proto Inc. is set to launch ProtoGPT, the first AI hologram for enterprise applications, on Sept. 8. The technology combines advanced AI conversational capabilities with holographic visuals and is tailored for the education, medical, and customer support sectors. More: - ProtoGPT's first product, ProtoBot, is an AI hologram chatbot developed in partnership with CodeBaby.
- The technology aims to facilitate human-like interactions using state-of-the-art AI, addressing diverse user needs quickly and accurately.
- Businesses can customize the holographic appearance of ProtoBot to align with their brand image.
- ProtoBot can be tailored to cater to industry-specific requirements, enhancing its conversational range.
- Proto Inc. has been recognized with 4 CES Awards and has high-profile investors like Tim Draper and Mike Walsh.
Zoom Out: - Microsoft has been working on its HoloLens technology to bring mixed-reality experiences to various industries.
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| 5 | | Veyond Metaverse, an extended reality (XR) healthcare company, was featured in USA Today for its advancements in digital surgery. Veyond Connect is a digital bridge connecting surgeons globally, particularly in under-resourced areas, aiming to revolutionize surgical training and practice. More: - The co-founders, Adam Choe and Dr. Joon Chung, see the feature as a recognition of their dedication to global healthcare transformation.
- Veyond Connect is designed to link surgeons in distant and under-resourced locations, introducing a new era in surgical collaboration.
- A live digital surgery event is planned for September 2023, where a surgeon from Myanmar and an expert from Paris will collaborate in real time.
- The event aims to demonstrate the platform's ability to erase geographical limits, enhance surgical techniques, and improve patient outcomes.
Zoom Out: - According to a report by Grand View Research, the global VR in healthcare market is expected to reach $30.2B by 2027.
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| 6 | | Sedaro, a digital engineering software startup, secured a $1.5M contract from the U.S. Space Force to demonstrate digital twins in spacecraft design under the Orbital Prime program. The contract was announced on Aug. 22 as a Small Business Innovation Research Phase 2 award. More: - Sedaro will utilize its cloud-based software to design prototype spacecraft for in-space servicing, assembly, and manufacturing (ISAM).
- The military sees potential in digital twins for satellite design modifications prior to hardware procurement.
- Sedaro collaborates with Space Dynamics Laboratory and Draper Labs for this 15-month project.
- The collaboration aims to inform Sedaro's platform design for modeling ISAM tech like robotic manipulators and docking mechanisms.
- The overarching goal is to enhance and expedite ISAM tech development for commercial and U.S. Space Force applications.
Zoom Out: | | | |
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- Apple is exploring alternative display providers from China to cut production expenses for upcoming versions of the Vision Pro headset.
- Varjo, a company specializing in XR headsets, has secured a multi-million dollar contract for the U.S. Army's RVCT-A (Reconfigurable Virtual Collective Air Trainer) program.
- The Carrickfergus Museum in Ireland is launching a new exhibition called "Demonised: Possessed and Bewitched," which uses VR to offer an immersive journey into the country's final witch trials.
*This is a sponsored post. | | | |
| Upcoming Events | | OCT
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