| Hey Insiders! Today in Inside Podcasting, we discuss the big show that has debuted featuring late-night talk show hosts coming together, how many people listen to podcasts to fall asleep, and how Podimo continues to grow in Europe. Don't forget to check out our list of podcasts to listen to over the long weekend! If you find this newsletter useful, please share it with your friends and colleagues. Thank you. Christopher
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| 1 | | Five of late-night television's most well-known hosts have joined "forces" to create a podcast while their TV shows are on hiatus during the Hollywood strikes. Stephen Colbert, Jimmy Kimmel, Jimmy Fallon, Seth Meyers, and John Oliver have teamed up for Strike Force Five, a limited-series podcast on Spotify. More: - While the writers' and actors' guilds are on strike, the five late-night hosts are teaming up for a podcast on how they are navigating the strikes.
- All proceeds from the show will go to out-of-work staff from the respective shows: The Late Show with Stephen Colbert, The Tonight Show Starring Jimmy Fallon, Jimmy Kimmel Live, Late Night with Seth Meyers, and Last Week Tonight with John Oliver.
- The show premiered yesterday and will be hosted by Spotify's Megaphone, with Spotify as the exclusive sales partner. The show is supported by Diageo and Mint Mobile.
- Strike Force Five will run for at least 12 episodes, and the hosts will rotate as the moderators.
Q: How else can the podcasting industry support the writers and actors on strike in Hollywood? Let us know here. |     | |
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What the numbers say: More than 3/4 of people in the survey said that they listen to podcasts for relaxation. Just under half of them said they listen to podcasts to fall asleep to. But more than 64% of those people who use podcasts to fall asleep don't change their podcasts from what they listen to during the day. So comedy, true crime, history, news, and whatever else they listen to is what they fall asleep to. Relevance: Acast released a research piece called "Dreams to Dollars," which highlighted just how many people listen to podcasts as they are falling asleep each night. This was a blog post that highlighted how advertisers should still consider ad spending in podcasting because, even when listeners are listening to go to sleep, they're still listening. Acast surveyed around 500 people over the course of the entire month of July about their listening habits and found that 54% of listeners who listen to podcasts to fall asleep remembering hearing an ad the next day. More data: 35% of those listeners who remember hearing the ad made the purchase the next day. Nearly 1/3 of respondents said it took them more than 30 minutes to actually fall asleep when they listen to a podcast, meaning there's plenty of time for advertisers to get their messages out. Also, 43% of listeners are less likely to skip an ad if they're listening to it while falling asleep. | | | |
| 3 | | Podimo, the premium podcast and audiobook subscription service, celebrated the one-year anniversary of its operation in Finland, noting it has helped 30 podcasters turn professional. Podimo also announced Friedhelm Tauber as the new Country Manager for Germany. More: - The fastest-growing podcast and audiobook subscription service in Europe has celebrated anniversaries in different countries this year, including the Netherlands, Spain, and more.
- Podimo has grown rapidly in Finland, as user growth has grown 70%, and the number of paying customers has increased by 400% since the beginning of the year.
- Podimo publishes around 30 exclusive podcast episodes per week in the country.
- "We have managed to contribute to the professionalization of the industry, create more beloved content for podcast listeners, and, at the same time, grow even faster than expected in Finland. It's been quite a year for us," said Johannes Saukko, Country Manager for Podimo Finland.
- In Germany, Tauber will be taking the place of Sebastian Romanus, who is exiting the company. Tauber will oversee all of the company's operations in the country.
- "I am excited to join Podimo Germany and work with such a talented team," said Tauber. "Podcasting is an exciting and rapidly growing industry, and I look forward to helping Podimo continue to innovate and provide the best possible experience for German creators and listeners."
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| 4 | | Podcasts to listen to this weekend! - If history podcasts are your thing, One Year returned today with its latest season. This season dives into 1955 and begins with a look at how a group of 12-year-old Little Leaguers became civil rights pioneers.
- For all Marvel fanatics, Sisters Assembled, the podcast hosted by sisters Taylor and Katie Faust, will release its 100th episode. After celebrating its two-year anniversary earlier this year, the 100th episode will look back on the previous 99 episodes and discuss fandoms in general.
- Launched today, Conference Call is a scripted parody drama podcast starring Emma Roberts, Elizabeth Henstridge, Jeff Ward, and Gregory Stees. Roberts plays Julie, an investigative journalist looking into a failed business partnership and the legal trouble that ensues.
- For the latest on Hurricane Idalia and how it has affected Florida and the Carolinas, listen to Your Florida Daily.
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| 5 | | Sounds Profitable, a company looking at the future of podcasting, teamed up with Signal Hill Insights, an audio research firm, to publish "The Podcast Landscape." This report shows the landscape of podcasting in America and is the company's largest study to date. More: - The study, which included 2,400 Americans 18 and older, found that Americans are overly positive about podcasting as a medium, as 44% of respondents described podcasts as "entertaining," "interesting," or "informative."
- Only 14% of respondents said podcasts are "Not for people like me."
- It also highlighted the most persuadable listeners to give advertisers an idea of who is listening to podcasts.
- The study says that one of the main benefits people have found with podcasts is time-shifted listening. The biggest cause of lapsed listening or loss of audience is the perceived time constraints when it comes to finding time to listen.
- 54% of podcast listeners have recommended a podcast to someone in their social circle. 55% have received recommendations from a friend.
- 81% of respondents said "screen-free" behaviors for multitasking is an important reason why they like podcasts.
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| 6 | | The kids podcast industry continues to boom, and PBS Kids announced a new podcast from the kids' music duo 123 Andrés. The show, Jamming on the Job, will feature Christina Sanabria and Andrés Salguero, the singers that make up the duo, touring the U.S. with a music-heavy show for young listeners. More: - The show will be produced by PBS Kids, PBS North Carolina, and PRX and will feature the duo singing about "the world of work."
- The show is meant to show kids the different areas of working in the world and how many various career paths there are.
- The show will debut on Sept. 14, and PBS also announced the third season of The Arthur Podcast will premiere on Nov. 9.
- The Arthur Podcast is the biggest production PBS Kids has, with nearly 5 million streams this year.
- On Jan. 4, 2024, PBS Kids will debut the Playdate with the Wombats podcast tied to the TV series Work It Out Wombats.
- "We're so excited to introduce kids to fresh, fun podcasts that we hope will get the whole family listening, learning, and enjoying these audio adventures together," said Sara DeWitt, Senior VP/General Manager, PBS Kids. "These podcasts will give kids opportunities to further connect with characters from some of their favorite shows in unique, new ways."
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| 7 | | Quick Hits: - Defend your home with Frontpoint's DIY security. Hurry, Labor Day sale is ending soon — lock in your savings now!*
- Acast and Higher Ground are teaming up to distribute Your Mama's Kitchen to a wider audience.
- Libsyn unveiled "LibsynEDU," which will help to educate students and educators about podcasting.
- Barstool Sports has announced it will be laying off around 25% of its newsroom.
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*This is a sponsored post. | | | |
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 | Freelance Editor | | Christopher Hachey is a freelance writer and editor based in the New York City area. He has spent most of the past 15 years in newsrooms covering all kinds of topics like sports, tech, business, finance, and commerce. He's now returning to his broadcast journalism roots by diving into podcasting news. Reach out to him at chris@inside.com | | This newsletter was edited by Aaron Crutchfield | |
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