 Apple CEO Tim Cook teased the company's metaverse plans, which prompted a strong investor response as the stock jumped nearly 5% in after-hours trading. The company is looking to expand its augmented reality apps and is also rumored to release its VR/AR headsets by the end of this year. More: - In response to an inquiry about the metaverse, Cook responded, "We see a lot of potential in this space and are investing accordingly."
- Apple's service revenue increased by 24% to $19.5B, topping analyst predictions of $18.6B, during the 2021 holiday quarter.
- The company also added 785 million subscribers for streaming music and games. As it stands today, Apple has 14,000 AR apps in the Apple store.
Reuters 
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 Kollectiff, a web3 agency, partnered with U.K. indie legends The Wombats, who have three U.K. top-five albums. The collaboration aims to offset carbon emissions during the NFT minting process and bring big brands into the metaverse. More: - Kollectiff's core mission is environmental sustainability as the agency finds ways to combat carbon emissions in the web3 space.
- Drummer Dan Haggis said, "Kollectiff helped us with creating a carbon-neutral NFT because the environment and combating climate change is important to us."
- The Wombats will enter the Sandbox metaverse and release 3,000 carbon-neutral NFTs, ensuring that all carbon emissions during the minting process are offset by 20 times.
- Fans can purchase the minted NFTs on the band's website for 0.07 ETH on Feb. 8.
- All buyers will receive a unique blockchain carbon credit from Moss (the world's largest environmental platform).
- When fans mint an NFT in this collection, they will receive carbon credits and exclusive access such as VIP tours, tickets, and more.
- Rupert Runewitsch, COO of Kollectiff, said, "We are glad we were able to find a carbon-neutral solution to work together to save planet Earth while being innovative."
Martechseries
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 TerraZero, a Canadian technology firm, broke new ground by offering a mortgage loan to a borrower to help them buy land in the metaverse. The undisclosed borrower was loaned $30,000 to buy two parcels in Decentraland. More: - Dan Rietzek, CEO TerraZero, said, "The price of the land, even though it's virtual, is increasing rapidly and soon will not be available at a reasonable price."
- There is an infinite amount of real estate listings and options in the metaverse.
- The borrower agreed to make monthly payments on the loan, but the NFT token is held by TerraZero as part of the agreement.
- The first mortgage deal has a repayment option of two years.
- TerraZero also offers metaverse rentals.
Bisnow
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 Emerge, a social virtual connection company, raised $13M to develop and launch the Emerge Home System. The new platform will enable users to "feel" within the virtual worlds by using hands as controllers. More: - The company found that 78% of consumers are excited about the metaverse but prefer some type of human touch, such as a handshake, even in virtual reality.
- The Emerge Home System is designed to allow users to use their hands in the metaverse.
- One consumer said, "when interacting with people virtually, I miss the ability to physically touch and interact with them."
- As virtual worlds become are the norm for shared social experiences, they need an element of human experience that feels real. The Emerge Home system allows people to use their bare hands as controllers.
Venture Beat
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 As more people get excited about the prospect of the metaverse, the role of AR and VR companies is becoming more prevalent in the tech industry. Here is the list of the most innovative AR/VR companies to keep on your radar in 2022. More: - Valve: a company focused on developing VR hardware and content creation well known for developing Steam. With over 20 million active users, this platform is a popular choice among many creators and VR developers.
- AppliedVR: This company is making waves in the healthcare industry by developing VR solutions to help people manage pain and anxiety.
- Qualcomm: The company is developing mini chips that will be used in the next generation of smart glasses and VR headsets.
- Magic Leap: A fast-growing startup that is focused on developing AR/MR solutions with customers from a wide range of industries, including the defense and public sectors, among others.
- 8th Wall: Their well-known WebAR platform enables users to create and experience augmented reality with a mobile browser.
Arpost
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 Augmented reality will play a key role in the future of online shopping. Be on the lookout for a new AR lens that will enhance the shopping experience by enabling the "try on before you buy" model without leaving your home. More: - When it comes to augmented reality, most users are familiar with Snapchat filters that help create funny and entertaining moments with family and friends.
- A more practical solution for AR technology is online shopping, where users can view their shopping cart in 3D from the comfort of their homes.
- AR-powered shopping will allow customers to customize their merchandise and virtually try on clothing and shoes to get a sense of the product in a 360-degree overlay.
- Companies in this space include Snapchat, TikTok, Shopify, Meta's partnership with L'Oreal, and many more.
Time
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 |  | Gia Mattu is based in Calgary, Alberta. She is an entrepreneur with experience in climate technology, drones, AI, machine learning, and blockchain technology. When she's not working, she loves to hike the Canadian Rockies, try new cuisine, and travel. | | | | Editor | Aaron Crutchfield is based in the high desert of California. Over the last two decades, he has spent time writing and editing at various local newspapers and defense contractors in California. When he's not working, he can often be found looking at the latest memes with his kids or working on his 1962 Ford. | |
In SuperWorldapp.com users can explore and create AR, engage in a virtual real estate marketplace, or buy/sell NFTs in our Salon. | |
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