Study finds nearly half of kids 3-12 consume podcasts weekly / Brand ad campaigns now more than half total podcast revenue / Spotify for Podcasters launches microsite for 2023 Wrapped
Also, spooky podcasts suggestions to celebrate Halloween Inside Podcasting For October 31, 2023 Thank you to our sponsor These are our top stories today: Study shows that right around half of U.S. kids ages three to 12 consume podcasts weekly Study shows that brand advertising campaigns now make up more than half of podcast ad revenue Spotify for Podcasters launches microsite for 2023 Wrapped. Happy Halloween! Christopher p/chris951156 1 UTA, the global talent company , released a study that looked at children's growing engagement in podcasts. It found that nearly half of U.S. children ages 3 to 12 listen to or watch podcasts weekly. More: UTA IQ, the company's research, analytics, and insights division, conducted the study based on a nationally representative survey of 5,000 U.S. parents with kids ages 3 to 12. They then took 1,000 that said their children listen to at least one podcast a month and contin...